It would have been great if you would have told me the vehicle you are using and your particularrequirements. Still, you can see all tyres in size 195/65 R15 by clicking here.
Apollo Alnac 4GS would be a good tyre to begin with. If offer good comfort and traction. Another tyre which offers good value for money would be Hankook Optimo K415. It offers superior wet and dry grip and superior comfort.
If budget is not a constraint then go for Michelin Energy XM2 or Continental Conti Max Contact MC5.
Krishna Bharathi Svia Google
Hi I planning to change my new age xuv 500 with new set of tires , I have narrow down with Michelin latitude tour hp & continental conti cross contact uhp ...
I need better performance without much noise from tyres , better handlings & good tyre life
Both these tyres are pretty good and offer insane amounts of traction and performance even at high speeds. In terms of wet and dry grip, they both are pretty good. In terms of comfort as well as noise reduction,they both fare almost similarly. But the area where Michelin trumps is the tyre life. Latitude Tour HP is an ultimate touring tyre for SUVs and has a long tyre life.
Continental would trump Michelin over wet performance and handling at extreme high speeds. But its tyre life would be lesser than Latitude's since it is an Ultra High Performance tyre.
Please keep in mind that these both are highway terrain tyres and not suitable for serious off-roading.