Ralco Tyres

Origin and Expansion

Ralco is a tyre manufacturing brand based in Ludhiana city of Punjab state of India. Founded in 1974, the company began its journey by making tyres and tubes for bicycles and later expanding its business to scooters, three-wheelers and farm tyres. In over four decades, the company steadily flourished in the blooming Indian tyre manufacturing niche.

With excellence and performance over these years, the company has become the largest producer and exporter of bicycle tubes and tyres in India. The tyremaker exports tyres and tubes to several countries in Asia, Middle East, Gulf and Africa.

The annual turnover of the company crossed INR 800 crore in 2019, and this gave it the confidence to diversify its business in the Indian market. A state-of-the-art manufacturing facility is being set up in Indore, Madhya Pradesh, which will be exclusively reserved for producing truck and bus tyres. The overall investment in this four-phase plant will be at a tune of INR 2000 crore.

The company in a bid to strengthen its position in the Indian tyre market has increased its installed capacity of producing 2.81 million units annually to 5 million units. Recently, the brand has shouldered the responsibility to market Dunlop tyres in India, under which it will be rolling out super premium tyres for the two-wheelers and three-wheelers. Ralco has the largest 70 per cent share in the Electric Vehicles OEM demand and 25-27 per cent share in the overall EV market, including OEM and aftermarket.

The parent company Ralson India has formed a joint venture with numerous EV two-wheeler brands, including Greaves Cotton, Okinawa, Kinetic Electric, Hero Electric and Lohia auto. In terms of technology and innovation, Ralco has developed a unique Cool Compound Technology (CCT) that keeps the tyre from overheating even after running for hours, providing extra life, grip, stability and comfort.

In the field of sustainable development, Ralco has launched a new range of tyres, namely the EcoRacer. The new ‘eco-friendly’ tyre series reduces carbon emission through low-rolling-resistance which is the result of high silica content. For more global exposure, the company has been aiming at the European market for several years, with the latest participation in Eurobike in 2019.

In the marketing stream, Ralco Tyres was one of the principal sponsors of Sunrisers Hyderabad for the 13th and 14th edition of IPL held in 2020 in 2021, respectively.

Facilities

Ralco Tyres has a cutting-edge R&D centre equipped with modern facilities in Ludhiana. The research and development centre has the seal of the Department of Science and Industrial Research, which is a government recognized body.

Research on unique compounds, materials and processes are being undertaken at this lab to produce quality products. The quality of finished products is tested for endurance to assess the functioning of tyres in extreme driving conditions.

Achievements

• ISO 9001:2015 Quality certification
• Certification by Sedex Members Ethical Trade Audit by Eurocert inspection Pvt. Ltd
• Recognized as the Top Exporter of the Year (Cycle Tires) Award by CAPEXIL in 2014-15
• Got the Best Supplier and Quality Champion awards from OEM
• National Safety Award for the best manufacturer of rubber and plastic products

Motorcycle and Scooter Tyre

Ralco has a solid presence in the two-wheeler tyre segment of the Indian automotive space. From daily commuter bikes and scooter tyres to performance-oriented tyres, the vast collection of products has something for every class of buyers. Each tyre is made to deliver superior performance in its category, ensuring durability, precise grip and comfort.

Some of the popular tyres in the Ralco profile include Ralco Alligator, Ralco Black Belt, Ralco Black Bull, Ralco Blaster, Ralco Comfort, Ralco Dominator, Ralco Gripper, Ralco Road Storm, Ralco Speed Blaster and Ralco TUF Rider, among others.

Manufacturing facilities in India and abroad

Being one of the major players in the tyre market, Ralco has equipped itself fully to deliver the finest quality products. The tyremaker has a huge 33 acres manufacturing unit located in Ludhiana.

Seeing the surging demand from all across the country, another plant was set up in Ludhiana, equipped with advanced technology and facilities. Both these plants together roll out 5 million units annually. Another manufacturing plant is under construction in Indore, where tyres for commercial vehicles will be produced.

Ralco Sales Network

The company has cemented its position in the country, as it has a strong presence in every nook and corner of India. The tyremaker has 44 sales offices and over 5000 dealerships and after-sales service to address the requirements of the customers. The company has a solid presence in over 70+ countries worldwide.

Apart from this, Ralco regularly takes part in international trade fairs and demonstrates its potential in overseas markets.