Hankook Car Tyres

Origin and Expansion

Hankook is a South Korea based tyre making company, which stands seventh in the world market. It was founded in the year 1941 as Chosun tyre company in Seoul and later in 1968, its name was changed to Hankook tyre manufacturing. 

The manufacturer opened its first Middle East branch in Kuwait in the year 1976 and after four years it set up another one in the United States. The year 1982 marked the establishment of a technological research center in Korea and earned the E-mark Certification from the Economic Commission for Europe. Between 1990 and 2000, this firm has managed to enter the overseas original equipment (OE) tyre market and signed a contract with Volkswagen for the supply of OE tyres. 

 In 2004, Hankook tyres started “Driving Emotion” as a part of its corporate branding strategy. The construction of its Hungary plant began in 2006 while the company signed an OE supply partnership with Audi after two years. Hankook celebrated its 70th anniversary in 2011 and the very next year, it became the official sponsor for the UEFA Europa League.

Passenger Car Tyre

The company offers a large choice of passenger car tyres to select from. The list of these popular tyre models are as follows: Ventus V2 Concept2, Ventus S1 noble2, Kinergy (H308), OPTIMO ME02 (K424), and Ventus S1 evo2 (K117). Some of teh popular SUVs tyre that Hankook offers are: Dynapro HT (RH12), Ventus S1 evo2 SUV (K117A), and Dynapro AT M (RF10). 

Manufacturing facilities

• Two units (Geumsan and Daejeon) in South Korea
• Three units (Jiangsu, Jiaxing, and Chongqing) in China
• Hungary 
• Bekasi, West Java in Indonesia. 
• Tennessee , USA

Hankook Tyre Sales Network

Hankook supplies Tyres as original equipment to numerous automakers across the globe. In addition to producing around 100 million tyres per annum, the company also sells batteries, alloy wheels, and brake pads in other countries. It has four regional headquarters, over 30 overseas subsidiaries and five R&D centers around the world, deriving 70 per cent of revenue through overseas markets.