Ajinkya Rahane collaborates with CEAT, signs 4-yr bat endorsement deal

Star Indian batsman Ajinkya Rahane has entered into an endorsement deal with RPG Group's flagship company CEAT. It is a 4 year long collaboration wherein Rahane, known for his impressive batting technique, will be using CEAT bat across all the formats of International/ National cricketing.

Anant Goenka, Managing Director, CEAT Ltd, said,“At CEAT, it is our on-going effort to strengthen our association with cricket. We are delighted to have Ajinkya Rahane on board, representing our brand across all formats of cricket. Ajinkya will strengthen the roster of exciting and world class players we are proud to be collaborating with. His exquisite technique and dependability has made him one of the best batsmen in the game today and makes him a great fit for our brand. His performance on the field represents the values that CEAT believes in. I welcome him to the CEAT family and would like to wish continued success on and off the field."

Speaking on the occasion, Ajinkya Rahane said, "It gives me immense pleasure to partner with CEAT, a company which is deeply rooted with Cricket. I look forward to a fruitful association with them".

Rahane has been having quite a successful stint as a key player of the Indian Cricket Team. Known for his wide array of shots, he has been a consistent performer and has played various crucial innings for the team. His contribution has been immense, not only as a batsman but also as a fielder. These won him the award of CEAT Indian Cricketer of the year, 2015.

CEAT has had a long association with the game of cricket. The company not only prepares cricket gear but also has pioneered CEAT Cricket Ratings, with Former Australian bowler, Brett Lee, as the brand ambassador. Apart from Ajinkya Rahane, the company has associations with Rohit Sharma, Suresh Raina and Ishan Kishan.

About CEAT Ltd (www.ceat.com):

CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets, and has a capacity of over 95,000 tyres per day. CEAT offers the widest range of tyres to all segments and manufactures world-class radials for: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles and Scooters as well as Auto-rickshaws. CEAT enjoys a major market share in the light truck & truck tyre market and its tubes and flaps are renowned for their superior quality and durability.

RPG Enterprises (www.rpggroup.com):

Mumbai head-quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs.20,050 crore.