Capitalising on its fruitful association with Manchester United, Apollo Tyres announced the company will be extending this partnership to whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei. This will be in addition to the company’s already existing partnership with 67 countries in Asia, Europe and Africa.
Marco Paracciani, Chief Marketing Officer of Apollo Tyres Ltd, commented on the extension of territories and said, “The last two years of our association with Manchester United Football Club has helped increase the awareness for the Apollo brand across select markets. This expansion will help us in our brand-building journey in the African and South East Asia regions and support our growth initiatives in various countries in the same areas.”
In India, UK and Thailand, this association has resulted in the introduction of Apollo and Manchester United-branded tyres. Last year, this association introduced the Go The Distance football pitch in Old trafford, UK. This football field is said to be constructed using recycled rubber. In India, this partnership gave birth to a campaign which nurtures the young football talent in the country.
Manchester United’s Group Managing Director Richard Arnold commented, “Since partnering with Manchester United in 2013, Apollo Tyres have demonstrated their commitment not only to the partnership, but also to our fans. They have introduced some amazing initiatives, including the installation of its community Go The Distance pitch at Old Trafford, and more recently, its week-long football camp held in India in conjunction with the Manchester United Soccer School, aimed at inspiring India’s next generation of sporting stars. Apollo Tyres have shown how through our partnership they can create programmes like this that not only give something back to the community but also increases the company’s brand awareness in key markets. With the expansion of its rights into these new territories, we hope to bring many more exciting enterprises to our fans.”