Aiming to capture growing Middle East Market, Apollo Tyres opens two retail outlets in Jordan

Indian tyre maker Apollo Tyres is acting on its vision to increase its global market share. The company inaugurated two Apollo Zone retail outlets in Amman, Jordan. The first outlet was inaugurated by HE Anil Trigunayat, Ambassador of India to Jordan while the other one was inaugurated by Sujay Srivastava, Head, Apollo Tyres Middle East and the proprietor of The Ideal for Import and Export, Wael Qawasmi.

The Ideal for Import and Export is one of the oldest whole-sellers and retailers of tyres in Jordan and these recently-launched Apollo Zones are opened in association with them. All Apollo Zones globally try to carry the same theme and enhanced retail experience for its customers. The products showcased in the store include Passenger car tyres, Truck/Bus tyres and agricultural tyres.

Commenting on the inauguration, Satish Sharma, President of Asia Pacific, Middle East & Africa, Apollo Tyres Ltd said, "The growing passenger vehicle segment of Jordan, along with the entire Middle East region, has a lot of potential for us. The 13-year-old partnership with The Ideal for Import and Export has enabled us to secure a strong customer acknowledgment for our products. We aim to have a larger mind space with the customers in the 100,000-a-month tyre market in Jordan. The Apollo Zones will help us increase visibility for the Apollo brand and will endear us further to the consumers as they experience our world-class products and services."

The idea behind Apollo Zones is to ensure ample visual appeal, comfort and convenience to customers and an opportunity to learn about applications and performance of different products before making a purchase. This enables customers to make a wise decision while choosing the most suitable product for their application.

With the addition of these two stores, Middle East Region now has 5 Apollo Zones in total.