Apollo Vredestein Launches Full Range Of New Tyres For North America
Published On 17-Sep-2020
The company has invested $30 million in the research and development of these tyres
European tyre brand Vredestein, part of the Apollo Tyres family since 2009, is a name well-known amongst motorists in the region. In the US and Canada however, Vredestein is relatively unknown. Apollo Tyres now intends to change this Vredestein launching a “comprehensive brand offensive” backed by a full range of new tyre lines explicitly designed for and developed in North America.
The company has invested $30 million in the research and development of these tyres. It will offer a complete range of ultra-high performance tyre for North America’s diverse geography and regional climates, an all new high-performance tyre line aimed at some of the most popular mainstream vehicle segments in the region, and Vredestein’s first ever dedicated pick-up truck and SUV tyre.
“We learned that today’s drivers place a greater premium on tyre performance versatility than ever before,” said Abhishek Bisht, Assistant Vice President for Americas, Apollo Tyres Ltd. “In North America, we found that the customers want, and expect to feel supreme confidence across the wide range of road surfaces, conditions and climates they are likely to encounter during their travels”.
“Our global expertise, combined with a local focus on the North American market, has delivered a complete market-tailored tyre line-up, that we believe sets new standards across a full range of usage scenarios,” added Bisht.
The new Vredestein line-up, while developed in and for North America, maintains Apollo Vredestein’s distinct European identity. Every tyre is beautifully designed, boasting a unique visual signature that makes each tyre in the line-up stand out from the next. These deliberate design choices immediately communicate the performance edge that each tyre was meticulously engineered to deliver, said Apollo Tyres.
The range of Vredestein’s passenger tyres either available today, or coming soon to tyre retailers across North America, is as follows:
HYPERTRAC: An all-season ultra-high performance (UHP) tyre is designed to offer superb performance on both wet and dry surfaces for drivers of premium sport sedans, coupes and SUVs.
QUATRAC PRO: An all-weather tyre offers drivers a single solution that delivers excellent performance for cars and crossovers year-round, including the challenging winter months that many drivers in this market experience.
WINTRAC PRO: A dedicated winter UHP tyre is developed for drivers who do not want to compromise on performance and handling, even in the harshest, coldest and snowiest winter climates.
ULTRAC VORTI: A ultra-high performance summer tyre designed by Giugiaro and developed for the world’s greatest sports cars and supercars to unlock their maximum dynamic potential.
Hitrac: An all-season commute tyre for North America’s mainstream sedans and crossovers, designed with quietness and comfort in mind.
PINZA: Vredestein’s first-ever dedicated pick-up truck and SUV tyre line, launching in early 2021. Pinza offers unparalleled comfort and quiet operation, as well as excellent performance in wet and winter weather.