ATMA Partners With IOCL For Tyre Safety Programme Pan India

During the awareness campaign, motorists will be trained about several aspects including tyre and its structure, tyre markings and steps to maintain tyres in the interest of safety and prolonging tyre life

Raising awareness amongst the motorists about tyre safety, tyre industry representative ATMA (Automotive Tyre Manufacturers Association) has tied up with the Indian oil. ATMA will interact with motorists visiting India oil retail outlets across the country and sensitise them about tyre safety trough a massive awareness exercise.

The tyre safety drive at IOCL comes in the wake of similar exercises held at different campuses of Honda Cars, Infosys, ISRPL and Pipapav Port etc in recent times. The Rs 60000 crore Tyre Industry represented by ATMA has sharpened focus on Tyre Safety as a part of overall Road safety exercise of MoRTH, Government of India.

During the awareness campaign, motorists will be trained about several aspects including tyre and its structure, tyre markings and steps to maintain tyres in the interest of safety and prolonging tyre life. Besides direct interaction with the vehicle owners, informative booklets have also been designed in different languages for distribution.

“We would wish that drivers take proactive measures to maintain their tyres so that downtime could be minimised. Such training sessions held in an intimate setting also provide an opportunity to the drivers to clarify their doubts”, said Mr Rajiv Budhraja, Director General ATMA.

 ATMA members participating in Tyre Safety campaigns include Apollo Tyres, Birla Tyres, Bridgestone India, CEAT, Continental India, Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres and Yokohama.