Bridgestone India Pvt Ltd, the wholly-owned subsidiary of Japan’s Bridgestone Corporation, celebrated the launch of its 500th family channel stores in India. Bridgestone India has opened 500 family channel stores in more than 200 cities in just 5 years, becoming one of the largest tyre companies in India when judged by its dealership network. These stores have been opened in urban as well as rural markets across India to help Bridgestone achieve its objective of providing exclusivity, sophistication and progressiveness to their customers through this platform.
The family stores, with their smart interiors, provide a friendly environment to the customers. The stores also offer Bridgestone’s wide product range, displays and designs (both tyres and alloy wheels). As far as tyre-related services are concerned, wheel alignment, wheel balancing, tyre changing are offered at the Bridgestone family stores. Bridgestone’s motto – safety for customers and workers, reliability of products, transparency in operations and promote eco-friendly products and environment both in the store and outside – is what the family stores aim to achieve.
Speaking on the occasion, Vaibhav Saraf, Sr General Manager, Sales and Marketing, PSR, said, “Launching our 500th store is an immensely proud moment for us since we have worked hard to build a strong platform to connect with our customers and provide our full spectrum of tyre services valuable to a wider audience. Customers who visit our stores will be welcomed with a unique and improved buying experience backed by well-informed staff that understands the nuances of consumer requirements. We will continue to expand and guarantee that our customers will continue to receive customer-friendly, smart and a progressive experience equipped with a wide product range and modern services to offer.”
Bridgestone continues to expand its dealership network across India as part of its growth plan in the country. Bridgestone India aims to expand its reach to even the remote parts of India to provide quality products and services. The company’s mission of “Serving Society with Superior Quality” holds true not just for their products but also for Bridgestone’s service standards, which can be experienced at its retail outlets. Bridgestone topped the JD Power 2016 India Original Equipment Tire Customer Satisfaction Index study.