Every tyre manufacturer pushes hard to get Original Equipment contract from the vehicle makers. This ensures the production cycle of the tyre manufacturing unit runs smoothly and that demand stays consistent. Moreover, it is noted that brand perception is an influential driver for a shopper shopping for replacement tyres in India.
This time around, Bridgestone received the highest score in the customer satisfaction study conducted by the consulting firm JD Power in the Asia Pacific region. The brand obtained a score of 881 points out of 1,000 in the 2016 Tyre Customer Satisfaction Index (TCSI) study. The study examined the customer satisfaction with the original tyres that were 12 to 24 months into the ownership period. There were four parameters set for the examination – Appearance (876), Ride (876), Durability (870) and Traction/Handling (872). Bridgestone scored 876, 876 870 and 872 on these parameters, respectively.
During the last year’s assessment, Bridgestone took the runner-up spot with a score of 875 in the 2015 Tyre Customer Satisfaction Index.
In the latest Original Equipment TCSI Study, 3,496 responses were recorded from the new-vehicle owners who purchased their vehicle between May 2013 and August 2014. The study was carried out between May and August 2015.
Bridgestone started its operation in India in 1996 and produced the first made-in-India tyre in 1998. Currently, the company has two production units in India, one plant in Kheda, MP and the other one in Chakan, Pune.