Bridgestone Tyres India has opened a new, exclusive Select store in New Delhi. Inaugurated by Vaibhav Saraf, Sr. General Manager, PSR Sales and Marketing, Bridgestone India, the new store is the tenth of its kind for the manufacturer in the capital city of India. Located at Paschim Vihar in New Delhi, the outlet will run under the banner of M/s Wheels North.
Speaking at the launch of the new outlet, Vaibhav Saraf said, “We are delighted to launch our tenth Select Store that is customer-friendly, displays smart and stylized store well-equipped with a wide product range and modern services to offer to our valued customers. ‘Select’ is a unique concept of retail channel that promises customers with unique and improved buying experience. The competent staffs at the store assist customers with appropriate tyre knowledge and help them view tyres as a critical purchase item which ensures their safety at all times.”
The Select store will offer visiting customers a number of facilities like wheel alignment, wheel balancing, tyre changing and nitrogen filling on their vehicles’ tyres. Additionally, the showroom will have a sophisticated customer-friendly environment as it features smart and stylized interiors, unparalleled customer service, wide product range, and displays and designs.
Bridgestone, which started its operations in the country in 1996, is currently following an aggressive growth plan in India. The Japanese tyre manufacturer caters to the Indian market from its manufacturing facilities in Kheda, Madhya Pradesh and Chakan, Maharashtra. Currently, Bridgestone has over 350 Select stores across cities in India that offer the company’s broad range of diversified products in the Indian market.