Bridgestone Launches New Ultra High Performance Tyre

Custom-developed Potenza Sport tyre have already been selected as original equipment by leading car manufacturers, including Maserati, Lamborghini and BMW

Bridgestone announced the launch of its new flagship ultra-high performance tyre: the Bridgestone Potenza Sport. According to the company, the new tyre has been co-created with drivers to meet their expectation of control and confidence while driving at high-speed.

The Potenza Sport tyre offers excellent performance in both dry braking (shortest braking distance on a dry surface) and cornering and straight line stability (maintaining vehicle stability when travelling both in a straight line and through a curve) versus competitors in the premium segment. It also gets higher mileage from its predecessor Potenza S001, said the Bridgestone in a press release.

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Custom-developed Potenza Sport tyres have already been selected as original equipment by some of the most prestigious car brands in the world, including Maserati for its MC20 supercar, Lamborghini for the Huracán STO, and BMW for the 8 series.

The tyre will be available in 96 sizes from 17’’ to 22” to cover a wide range of passenger cars and on-road SUVs in the market, ranging from premium sedans and SUVs to luxury and prestige cars.

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“The Potenza Sport is the latest chapter in Bridgestone’s long legacy in high performance,” said Emilio Tiberio, Chief Technical Officer and Chief Operating Officer at Bridgestone EMIA. “It is the result of our history and innovation in motorsports, combined with our commitment to always going the extra mile to meet drivers’ needs, and an investment in research and development that is unmatched in the tyre industry.

“We engineered a premium, high-value sports tyre that keeps drivers in control while unlocking the performance of their vehicle. Potenza Sport is truly a new excellence in sports performance.”