Bridgestone Tyres have emerged as the leading tyre brand in securing original equipment contracts with over 120 such partnerships for the year 2018.
Bridgestone tyres, world’s largest tyre manufacturer, has outshone its rivals by emerging as the top Original Equipment Manufacturer for the year 2018. The Japanese tyre brand achieved this feat by becoming official tyre supplier for more than 120 original equipment fitments in Europe, Middle East Asia and Africa regions.
Bridgestone Tyres is OE supplier for brands like Mercedes, Toyota, BMW, Porsche, Audi, Skoda and Seat. In fact, the volume of fitments has doubled for Audi over last 5 years. Many of the newer BMW cars run on Bridgestone tyres including BMW-3 Series, BMW-7 Series, BMW Z4 and BMW X5 and X7.
Past few years have seen Bridgestone innovating heavily and coming up with B-Silent range (comfort oriented tyres), Ologic (the fuel efficient tyres) and have improved their Run-flat series. The company also created homologated products, tailored to suit the needs of various auto manufacturers. One such innovation is the low-wear Nano Pro Tech developed to be used in Audi Q3. Other areas of innovation include highly dispersible silica compounds, new tread patterns, cavity shapes as well as optimised skin depth.
Commenting on the growing OEM contracts in EMEA region, Mark Tejedor, Vice President of original equipment for EMEA region, said, “ In an industry in rapid transformation, where vehicles are becoming more and more CASE – connected, autonomous, shared and electric – Bridgestone delivers new solutions and technologies answering car manufacturer’s most demanding challenges. The tyres we are developing today are aimed at meeting needs for the next two to five years and far beyond. We are creating new tyres as well as mobility solutions and services that are more efficient and better adapted to vehicles and new automotive developments than ever before. By doing this, we will keep drivers going, no matter what.”
Bridgestone tyres are also used as original equipment on BMW i3s, Toyota Corolla, Audi A6, Vauxhall Insignia, BMW-8 Series, Porsche Cayenne, Ferrari Portofino and Renault Megane.