Bridgestone relocates Asia Pacific Technical Centre to Thailand

Newly inaugurated Bridgestone Asia-Pacific Technical Centre

Newly inaugurated Bridgestone Asia-Pacific Technical Centre

Japanese tyre maker Bridgestone has officially announced the relocating of its Asia-Pacific Technical Centre (APTC) to a new and larger location in Pathum Thani Province, Thailand. The centre was previously located at a site just north of Bangkok where it operated since its inauguration in 2013. The expansion of the Bridgestone APTC facility will allow the company to strengthen its functions and develop products better suited to the needs and requirements of the customers in the region, the company said.

Commenting on the development, Hideki Komatsu, Bridgestone Vice President and Senior Officer responsible for Global Innovation, said, “In order to achieve Dan-Tots (a Japanese term that translates to ‘better than the best’) in the Asia Pacific markets – which continue to grow and change rapidly – Bridgestone believes that APTC must strengthen its framework for research and development.”

“By working close to the markets, APTC will enable Bridgestone to grasp changes in our customers’ needs and reflect them in the development of our products,” added Naoto Yamagishi, Managing Director, Bridgestone APTC.

With an initial investment of over $42 million in the APTC centre in 2013, the Thailand technical center was established to enhance product value for the region’s customers by providing technical support and carrying out research and development in the region through information obtained from local markets. Currently, the Bridgestone APTC has 90 employees of various nationalities including India, Italy, Japan and Thailand.

The Bridgestone Asia-Pacific is headquartered in Singapore and oversees operations of tyre production and sales in more than 25 countries in the region. Apart from the Asia-Pacific Technical Centre, Bridgestone’s other technical centers are located in Tokyo and Yokohama (Japan), Rome (Italy) and Wuxi (China).

You might also be interested in

Popular Recent

Check which tyre fits your vehicle

Locate Tyre Dealers in your area