Bridgestone has sold more than 10 million Ecopia tyres in Asia Pacific region since the brand’s launch in 2009.
When launched, Ecopia was the first product available that accounted for only two percent of Bridgestone Asia Pacific’s passenger car tyre sales. However, the sales of the tyre grew rapidly and in 2014, the company’s sales grew more than 20 per cent in the region.
The Ecopia tyres sold in the Asia-Pacific region include the EP150 for small to medium vehicles, EP200 for medium to large saloons, EP850 for SUV/CUVs and ECOPIA PZ-X performance touring tyres. However, there are some markets in the region where the Ecopia products are not available.
The Ecopia tyres have a compound and tread design technology that offers a balance between fuel efficiency, safety and durability. Ecopia tyres also have lower rolling resistance and return up to 12 per cent better fuel efficiency as compared to the Bridgestone Turanza AR10.
Shinichi Hanashi, Chief Executive Officer of Bridgestone Asia Pacific Pvt. Ltd, said, “The rise in eco-consciousness, coupled with drivers seeking new ways of stretching their petrol dollar, has led Ecopia to receive growing interest from vehicle owners since its introduction five years ago. Achieving this milestone within such a short period of time indicates that Ecopia’s offerings are in line with consumer demands and requirements in the Asia Pacific region.”
The term Ecopia was first used on tyres for electric cars in 1991 and in 1998, Bridgestone introduced the Ecopia B381. The Ecopia tyre was selected as an original equipment fitment on many vehicles like Volkswagen Lupo. Later in 2009, the Ecopia range was launched with Ecopia ER300.