Pirelli motorcycle tyres can now be bought from CEAT dealerships

Published On 06-Jun-2016 21:14:56By TyreDekho Team

Pirelli motorcycle tyres can be bought from CEAT dealerships

CEAT Tyres has bagged the exclusive distribution rights for Pirelli's global range of motorcycle tyres in India. Pirelli has been a pioneer in manufacturing high-performance motorcycle tyres and has various types of premium motorcycle tyres under its global portfolio.

Coincidentally, the Italian tyre manufacturer was once the owner of CEAT but with a different name. Under Pirelli's ownership, CEAT was known as Cavi Electrici e Affini Torino SpA. About five years ago, RPG Enterprise took over global rights of CEAT from Pirelli for a reported amount of Rs 55 crore. The full range of Pirelli motorcycle tyres will be made available at select CEAT dealerships from this week onwards.

Anant Goenka, Managing Director of CEAT said, "We are excited to partner with a global tyre major like Pirelli to introduce their range of motorcycle tyres in India. We have always believed in offering world-class products to our consumers and Pirelli’s range of premium tyres for specialised high-end motorcycles is another step in that direction."

Till now, Pirelli motorcycle tyres were made available in the country mainly via private importers. But the distribution network was very unorganised and unable to meet growing demands.

Premium motorcycle sales are expected to grow by 16 per cent for the next five years in India. This provides a good opportunity for the Italian tyre maker to dominate the replacement tyre market. CEAT having a vast distribution network pan India will immensely help Pirelli. Additionally, Metzeler brand is a part of Pirelli group therefore, Metzeler tyre range will also be offered at CEAT's dealerships.

Uberto Thun, Senior VP, Pirelli Tyre said, "We are glad to partner with CEAT to bring our range of products in India. CEAT’s vast experience of selling tyres in the market and their vast network make them the perfect partner to distribute and activate our products in the market. India has huge potential in premium and super sport motorcycle segment and we feel we can grow very fast with our premium products."

Presently, CEAT is one of India’s leading tyre manufacturers that also has presence in many global markets. The company has a production capacity of over 700 tonnes per day. The current portfolio of the company includes tyres for trucks, buses, light commercial vehicles, earthmovers, forklifts, trailers, tractors, cars, two-wheelers and auto-rickshaws.

You Might Also Be Interested In

Latest Tyres

  • Car
  • Bike
  • Truck
  • ZVTV A4
    ZVTV A4
    165/80 R14 85T
    Rs3,250
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • icon5 Years
    CZAR A/T
    CZAR A/T
    255/65 R18 111H
    Rs11,390
    • iconCar Tyre
    • iconTube
    • iconDry Grip
    • iconWet Grip
    View Festival Offers
  • Apterra Cross
    Apterra Cross
    205/65 R16
    Rs6,100
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • AT 20 Grand Trek
    AT 20 Grand Trek
    265/65 R17 110S
    Rs14,699
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • FR500
    FR500
    185/65 R14 86H
    Rs3,491
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • UM 551
    UM 551
    165/80 R14 85T
    Rs3,505
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Smart UX Royal
    Smart UX Royal
    215/60 R17
    Rs8,055
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • CINTURATO P1
    CINTURATO P1
    245/40 R17 91W
    Rs14,577
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Centauro NS
    Centauro NS
    190/55 R17
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Smart Blaze RYDR BR43
    Smart Blaze RYDR BR43
    140/70-17
    Rs4,200
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Conta 725
    Conta 725
    90/90 R12
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • icon5 Years
    Gripp XL
    Gripp XL
    90/90 R19
    Rs1,750
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • icon5 Years
    M6303
    M6303
    90/90 R12 54J
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • BT SPORTMAXX
    BT SPORTMAXX
    140/70 R17
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Feelfree
    Feelfree
    120/70 R15 56H M/C
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Conti Aqua Gripp
    Conti Aqua Gripp
    3.00-18 6PR
    Rs1,560
    • iconBike Tyre
    • iconTube
    • iconDry Grip
    • iconWet Grip
    View Festival Offers
  • Load Power NW
    Load Power NW
    10.00R20
    Price Coming Soon
    • iconTruck Tyre
    • icon
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • X INCITY XZUE3+
    X INCITY XZUE3+
    295/80 R22.5
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • ENDUTMRACE RD
    ENDUTMRACE RD
    315/70 R22.5
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • JET XTRA
    JET XTRA
    8.25-16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • STEEL MUSCLE-S3P4
    STEEL MUSCLE-S3P4
    10.00 R20
    Price Coming Soon
    • iconTruck Tyre
    • iconTube
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Mile XL X3 R
    Mile XL X3 R
    295/95 D20
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • TG 01
    TG 01
    10 R 20
    Rs43,000
    • iconTruck Tyre
    • iconTube
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • AGB 21
    AGB 21
    295/80 R 22.5
    Rs36,000
    • iconTruck Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers

Best Tyres

  • Car
  • Bike
  • Truck
  • SecuraDrive
    SecuraDrive
    205/60 R16
    Rs6,475
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • ZLX
    ZLX
    155/80 R13 79T
    Rs2,850
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View Festival Offers
  • Milaze
    Milaze
    185 R14
    Rs3,552
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Vectra
    Vectra
    155/70 R14 77T
    Rs2,649
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View Festival Offers
  • Fuel Smarrt
    Fuel Smarrt
    165/80 R14 85T
    Rs3,505
    • iconCar Tyre
    • iconTubeless
    • iconFuel efficient
    • iconDry Grip
    View Festival Offers
  • Taximax
    Taximax
    185/70 R14 88T
    Rs3,940
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • icon5 Years
    ZVTV
    ZVTV
    185/65 R15 88S
    Rs4,750
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View Festival Offers
  • Alnac
    Alnac
    195/70 R14 91H
    Price Coming Soon
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View Festival Offers
  • WINMILE D
    WINMILE D
    11.00 R20
    Rs15,000
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • FM Super
    FM Super
    10.00-20/16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • MUSCLEROK
    MUSCLEROK
    10.00-20
    Price Coming Soon
    • iconTruck Tyre
    • iconTube
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • HCL Super
    HCL Super
    12.00-20/18
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Lug Plus
    Lug Plus
    10.00-20/16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Mile XL Rib Pro
    Mile XL Rib Pro
    8.25-20/16P
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Lug XL Pro
    Lug XL Pro
    8.25-20/16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • THE LUG-PLUS
    THE LUG-PLUS
    10.00-20
    Price Coming Soon
    • iconTruck Tyre
    • iconTube
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
×
Which is your city ?