CEAT Becomes Official Tyre Partner For ISL Side Jamshedpur FC
Published On 20-Nov-2020
CEAT is also associated with top Italian football league Serie A. It is the official tyre partner for Serie A club Torino FC.
Tyre major CEAT has associated with Jamshedpur FC as the Official Tyre partner for the Indian Super League 2020-21. The association is CEAT’s first partnership with an Indian football team, after having established alliances with various top brands in the world of sports with the likes of Torino Football Club in Italy, Indian Premier League (IPL) and Ultimate Table Tennis.
“Jamshedpur FC with its strong following and an ever-growing fan-base, provides CEAT an opportunity to have a greater visibility for its brand across the country. This association with one of the growing football leagues; ISL allows us to engage with the large fan following of this growing sport, especially with the youth of India,” Amit Tolani, CMO – CEAT Limited said on the association with Jamshedpur FC.
“CEAT is one of the top brands of India who have been associated with various top global sports brands like Torino FC in Italy and the IPL. We are happy to welcome them to the world of Indian Football and look forward to a long and fruitful partnership with them,” Mukul Choudhari, CEO, Jamshedpur FC, stated.
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CEAT Tyres is also associated with top Italian football league Serie A. It is the official tyre partner for Serie A club Torino FC.
The seventh edition of Indian Super League (ISL) kicks off from November 20 in Goa. All the matches will be played with no in-stadia attendance.