CEAT, Party Hard Drivers collaborate for road safety initiative

Published On 06-Jun-2016 21:16:45By TyreDekho Team

CEAT joined hands with Party Hard Drivers for road safety initiative

Tyre manufacturer CEAT joined hands with Party Hard Drivers (PHD), a chauffeur service based out of Mumbai and Pune. The two organisations will collaborate on an initiative to make the Indian roads safer by reinstating their motto of safe driving, reducing drink-drive incidents and road mishaps. As a part of their plan, CEAT will be engaging with PHD customers through calls and SMS when they register to avail the latter's services.

The main target customers of Party Hard Drivers are the party-goers who want to be driven home safely after they are done with extra swig at the parties. The partnership between the two companies is based on the common value of safety. PHD aims to provide reliable and secure chauffeur service to their customers, offering the party-goers a choice to act responsibly.

Speaking on the initiative, Nitish Bajaj, VP, Marketing, CEAT Ltd said, "With increasing drink and drive instances in cities like Mumbai and Pune, increasing awareness on the importance of safety is clearly the need of the hour. We are yet again talking to the target audience, our core focus of staying safe while driving by associating with Party Hard Drivers. We hope to create a positive impact through this initiative."

Apart from this, CEAT had earlier promoted road safety through initiatives like Nation Wide Road Safety Drive DRIVE SAFE DAD during the road safety week. This program engaged more than 500 children in 5-10-year-old age group in Mumbai. The program aimed to educate kids about safe driving practices that kids shared further with their parents.

You Might Also Be Interested In

Latest Tyres

  • Car
  • Bike
  • Truck
  • ZVTV A4
    ZVTV A4
    165/80 R14 85Ttubeless
    Rs3,250
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • CZAR A/T
    CZAR A/T
    255/65 R18 111HNA
    Rs11,390
    • iconDry Grip
    • iconWet Grip
    • iconHandling
    View September Offers
  • Apterra Cross
    Apterra Cross
    205/65 R16tubeless
    Rs6,100
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • AT 20 Grand Trek
    AT 20 Grand Trek
    265/65 R17 110Stubeless
    Rs14,699
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • UM 551
    UM 551
    165/80 R14 85Ttubeless
    Rs3,505
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • FR500
    FR500
    185/65 R14 86Htubeless
    Rs3,491
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Smart UX Royal
    Smart UX Royal
    215/60 R17tubeless
    Rs8,055
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • CINTURATO P1
    CINTURATO P1
    245/40 R17 91Wtubeless
    Rs14,577
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Smart Blaze RYDR BR43
    Smart Blaze RYDR BR43
    140/70-17tubeless
    Rs4,200
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Conta 725
    Conta 725
    90/90 R12tubeless
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Gripp XL
    Gripp XL
    90/90 R19tubeless
    Rs1,750
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • M6303
    M6303
    90/90 R12 54Jtubeless
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • BT SPORTMAXX
    BT SPORTMAXX
    140/70 R17tubeless
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Feelfree
    Feelfree
    120/70 R15 56H M/Ctubeless
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Conti Aqua Gripp
    Conti Aqua Gripp
    3.00-18 6PRtube
    Rs1,560
    • iconDry Grip
    • iconWet Grip
    View September Offers
  • Zapper S
    Zapper S
    140/70-14tubeless
    Rs2,625
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Load Power NW
    Load Power NW
    10.00R20NA
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • X INCITY XZUE3+
    X INCITY XZUE3+
    295/80 R22.5na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • ENDUTMRACE RD
    ENDUTMRACE RD
    315/70 R22.5na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • JET XTRA
    JET XTRA
    8.25-16na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • STEEL MUSCLE-S3P4
    STEEL MUSCLE-S3P4
    10.00 R20tube
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Mile XL X3 R
    Mile XL X3 R
    295/95 D20na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • TG 01
    TG 01
    10 R 20tube
    Rs43,000
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • AGB 21
    AGB 21
    295/80 R 22.5tubeless
    Rs36,000
    • iconFuel Efficient
    • iconWet Grip
    View September Offers

Best Tyres

  • Car
  • Bike
  • Truck
  • SecuraDrive
    SecuraDrive
    205/60 R16tubeless
    Rs6,475
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • ZLX
    ZLX
    155/65 R14tubeless
    Rs3,135
    • iconWet Grip
    • iconDry Grip
    View September Offers
  • Milaze
    Milaze
    145 R12tubeless
    Rs1,976
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Vectra
    Vectra
    175/65 R14 82Ttubeless
    Rs3,149
    • iconWet Grip
    • iconDry Grip
    • iconHandling
    • iconLow noise
    View September Offers
  • Fuel Smarrt
    Fuel Smarrt
    165/80 R14 85Ttubeless
    Rs3,505
    • iconFuel efficient
    • iconDry Grip
    View September Offers
  • Taximax
    Taximax
    175/65 R14tubeless
    Rs3,970
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • ZVTV
    ZVTV
    185/65 R15 88Ttubeless
    Rs4,299
    • iconWet Grip
    • iconDry Grip
    View September Offers
  • Alnac
    Alnac
    195/65 R15 91Htubeless
    Price Coming Soon
    • iconWet Grip
    • iconDry Grip
    • iconHandling
    • iconLow noise
    View September Offers
  • MILAZE
    MILAZE
    2.50/R16 41Ltube
    Rs875
    • iconLow noise
    • iconDry Grip
    • iconWet Grip
    View September Offers
  • SECURA ZOOM F
    SECURA ZOOM F
    90/90 R17 49Ptubeless
    Rs1,610
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • GRIPP
    GRIPP
    100/90 R18 56Ptube
    Rs2,040
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Nylogrip Plus
    Nylogrip Plus
    80/100-18tubeless
    Rs1,420
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • PILOT SPORTY
    PILOT SPORTY
    2.75/R17 41P 4PRtube
    Rs1,650
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Zoom XL F
    Zoom XL F
    110/70 R17 54Htubeless
    Rs1,775
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • MoGrip Meteor M
    MoGrip Meteor M
    120/90-17 64Htube
    Rs3,500
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Nylogrip Ezeeride
    Nylogrip Ezeeride
    80/100-18tubeless
    Rs1,570
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • WINMILE D
    WINMILE D
    11.00 R20na
    Rs15,000
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • FM Super
    FM Super
    10.00-20/16na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • MUSCLEROK
    MUSCLEROK
    10.00-20tube
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • HCL Super
    HCL Super
    12.00-20/18na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Lug Plus
    Lug Plus
    10.00-20/16na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Mile XL Rib Pro
    Mile XL Rib Pro
    8.25-20/16Pna
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • Lug XL Pro
    Lug XL Pro
    8.25-20/16na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
  • THE LUG-PLUS
    THE LUG-PLUS
    10.00-20tube
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View September Offers
×
Which is your city ?