CEAT conferred with the coveted Deming Prize for TQM

Published On 17-Nov-2020By TyreDekho Team

"CEAT is the first tyre brand in the world, outside of Japan, to win the prestigious. The company received this Oscar-analogous award for implementing Total Quality Management to facilitate business transformation."

prestigious deming prize

2017 is turning out to be quite a year for CEAT. The year began well for them with the company winning the top spot at the J.D. Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI), followed by bagging the Creative Excellence Award at IndiAA Awards. And with 2017 entering its last quarter, CEAT has added an extremely precious entry to its long list of awards- The prestigious Deming Prize.

CEAT, a part of RPG Entreprise, was recently conferred with the Deming Prize for implementing Total Quality Management (TQM) to facilitate business transformation. This makes CEAT the first tyre brand in the world, outside of Japan, to win this coveted award.

The Deming Prize was founded in Japan in 1951 and is one of the oldest and most prestigious Quality Awards in the world.

Anant Goenka, M.D for CEAT Limited, commented on this achievement,”We are delighted and honored to receive the Deming prize. It's a significant milestone and testimony to our journey of quality and customer-centricity.”

All activities and processes are geared towards enhancing customer satisfaction and we are working hard every day to enhance these processes. Quality is also about living our purpose which is 'Making Mobility Safer and Smarter Everyday'. The journey continues, every day.”

Deming Prize was conceived by Japanese Union of Scientists & Engineers (JUSE) in the honor of famous statistician W. Edwards Deming, to acknowledge his contribution towards Japan's proliferation of statistical quality control in the post World War II times.

The felicitation ceremony to receive the award would take place on 8th Oct, 2017 at Tokyo,Japan.

About CEAT Ltd (www.ceat.com):

Mumbai head-quartered CEAT, the flagship company of the Rs 22,000-crore RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

About RPG Enterprises (www.rpggroup.com):

Mumbai head-quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs.22,000 crore.

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