CEAT partners with Isobar to promote road safety, but in a ‘Creative’ way

Safety First campaign personified those daily objects that are incorrectly used while driving. The creatives have been garnering good response across all social media platforms

If past activities are anything to go by, then it isn’t surprising that CEAT has come up with another campaign that promotes road safety. Created in partnership with Isobar, this time the campaign highlights those common mistakes that commuters make on a regular basis. While many of these seem like regular faux pas, they often lead to serious consequences.

Isobar, the digital agency from Dentsu Aegis Network, has taken a rather creative spin on some critical issues. Their creatives have hit the right chord and are garnering good engagement across all social media platforms. The agency used personification as the core around which these creatives have been built. The message is clear and has been resonating well with the social media audience.

Commenting on the association, Nitish Bajaj, Senior Vice President - Marketing, CEAT Limited says, "Our brand purpose is to make mobility safer and smarter. Everyday. Road Safety Week is an apt and a great platform to educate our community about safety. Also, this content helps in building better engagement with our consumers.”

Speaking on the launch of the Campaign, Shekhar Mhaskar, Executive Vice President, Isobar states, “It's been a journey of more than a year with CEAT Tyres. A journey during which we have embarked upon several integrated campaigns upholding the prime promise of the brand - that of safety for drivers, riders, and equally for pedestrians. As part of this continuum, there wouldn't have been a better time than the Road Safety Week to heighten the impact of the message in a manner that can be easily received by the audience.”