CEAT Tyres ranked highest in customer satisfaction in India
Published On 13-Dec-2017
Ceat Tyres, India's one of the most prominent tyre manufacturers, has been ranked first in Original Equipment Tyre Customer Satisfaction.
A recent study - J.D Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI), ranked Ceat highest on its list, with a score of 893 on a scale 1000 point scale.
The study ranks tyres on a number of parameters including Appearance, Ride Quality, Durability, Traction and Handling.
Speaking on the occasion, Mr. Arnab Banerjee, ED- Operations, CEAT said, “CEAT stands by the promise of making mobility safer and smarter every day. For that, we ensure that our efforts go into making the safest products for our customers.”
“We are able to provide superior quality products due to the extensive testing conducted in our in-house objective testing facility which also houses new simulation technology for predictive testing. The survey acts as a testament to CEAT’s product and service offerings and going forward we will always be committed to enhancing the consumer experience with the brand.”
A press release from JD Power quoted Director Kaustav Roy saying, “Since Tyre brand perception is a key driver when considering replacement Tyres, it may be prudent for the Tyre manufacturers to better engage with customers during the early stages of vehicle ownership. A positive product experience, coupled with sustained customer engagement, is likely to help drive the replacement demand.”
The 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) Study is based on 3,346 responses from new-vehicle owners who purchased their vehicle between May 2014 and August 2015. The study was fielded between May and August 2016.
CEAT, a part of RPG Group, has lately established a number of Original Equipment associations with various brands, including Renault, Maruti Suzuki Swift, Hyundai, Mahindra TUV 300 and Maruti Suzuki WagonR. Company's Halol Plant was recently awarded Sword of Honour award, conferred by British Safety Council.
About CEAT Ltd (www.ceat.com):
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.
About RPG Enterprises (www.rpggroup.com):
Mumbai head-quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs.21,000 crore.
