CEAT unveils Zoom Rad X1 tyre at IBW, targets KTM Duke, Bajaj Dominar and likes

Published On 2017-11-28 19:00:39By Ramit Anand 2325 views

CEAT Rad X1 radial tyres were launched by legendary racing rider Freddie Spencer. These tyres have been specifically designed for high powered motorcycles like KTM Duke, Bajaj Dominar and Yamaha R15”

Freddie Spencer unveiling CEAT Rad X1 tyres at IBW 2017

Freddie Spencer unveiling CEAT Rad X1 tyres at IBW 2017

CEAT limited, one of India’s premier tyre manufacturers, recently launched CEAT Zoom Rad X1 series of tyres at India Bike Week, Goa. These tyres have been specially designed to cater to high powered motorcycles, hence the ‘H’ speed rating for speeds up to 210 kmph. Zoom Rad X1 tyres, which would particularly interest owners of 200cc-400cc motorcycles, were unveiled by the Freddie Spencer, the legendary racing rider.

The tyres come equipped with a soft rubber compound which offers superior traction and a very responsive braking. With safety at the core of its product design, CEAT developed an innovative tread pattern to ensure superior wet handling and performance. A wide contact patch makes for confident high speed handling along with superior cornering capabilities.

Commenting on the launch of these tyres, Nitish Bajaj, Vice Resident-Marketing with CEAT Limited, said, “We are very glad to launch our premium motorcycle radial tyres, Zoom Rad X1 at one of Asia’s biggest biker events – India Bike Week 2017. We have designed the Zoom Rad X1 tyres considering emerging customer trend leaning towards owning stylish, sportier and desirable premium motorcycles.”

There has been a substantial surge in demand for high powered motorcycles in last few years, and this trend is expected continue for the next few years with an estimated CAGR of 20%.

Commenting on the same, Nitish Bajaj added, “As per industry experts, the luxury motorcycle market is expected to grow by 20 per cent CAGR in the next ten years. We plan to further fortify our offerings in the premium segment with more product launches in the future.”

Companies like MRF, and now CEAT, have taken cognizance of this emerging scenario and are catering to the needs of motoring enthusiasts- amalgamation of safety and performance.

With Zoom Rad X1 tyres, CEAT would be targeting popular performance vehicles like KTM Duke, Bajaj Dominar, Yamaha R15 and the likes. These tyres would be available in 110/70 R17, 130/70 R17 and 150/60 R17 sizes.

Freddie Spencer, who unveiled these tyres, said, “ I am honoured to receive an opportunity to unveil CEAT- Zoom Rad X1 tyres at IBW this year. The well-aligned features of these tyres will play a pivotal role to ensure road safety for riders. Radial tyres are best suited for sports bikes due to its flexible sidewalls that assure controlled and comfortable riding experience.”

CEAT, which is the safety partner for India Bike Week 2017, is also going to set up an Enduro Track Session to showcase the capabilities of its tyres in tackling the abuses of roads and uncharted terrains. This track would include various stretches like slalom cones, dirt pit and gravel to demonstrate the potential of CEAT tyres over a variety of tarmacs.

About CEAT Ltd (www.ceat.com):

Mumbai head-quartered CEAT, the flagship company of the Rs 22,000-crore RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

About RPG Enterprises (www.rpggroup.com):

Mumbai head-quartered RPG Enterprises is one of India’s largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs.22,000 crore.

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