Tyre manufacturer Continental AG is partnering with Global NCAP’s Stop the Crash campaign. This campaign was initiated by Global NCAP, the London-based umbrella body of the worldwide NCAP consumer organisations for the new-car safety testing.
Stop the Crash campaign will emphasize on the importance of tyre safety, especially tyre pressures and tread depth. The campaign will also highlight three automobile safety technologies including electronic stability control, autonomous emergency braking and ABS for motorcycles. These technologies will be emphasized under the campaign’s overall objective to encourage governments to adopt relevant UN global standards and set these technologies as the regulatory requirement for the new vehicles.
The Global NCAP’s umbrella bodies include ANCAP (Australia), ASEAN NCAP, China NCAP, Euro NCAP, Japan NCAP, Korea NCAP, Latin NCAP, US NCAP and the Insurance Institute for Highway Safety (IIHS). These bodies set the minimum standards a vehicle must meet to gain the five star safety rating. For instance, high safety technologies adopted in Europe including Electronic Stability Control (ESC), Autonomous Emergency Braking System (AEBS), and Adaptive Cruise Control (ACC) systems are a basic requirement for achieving this rating.
Frank Jourdan, President of Continental’s Chassis and Safety division, said, “Since seatbelts, ESC, tyre pressure monitoring systems and AEBS for commercial vehicles became mandatory, the total number of road traffic fatalities, injuries and accidents has declined significantly. That said, a figure of over 1.2 million people killed on the world’s roads every year is still shockingly high and not acceptable. We must make a concerted effort to reduce these numbers.”
Global NCAP and its partners will conduct driving demonstrations throughout the campaign to emphasize the benefits of aforementioned safety technologies. This campaign will encourage integration of these safety technologies in sub-compact and compact vehicles. The focus of this initiative will be placed upon densely-populated countries such as India, China, Malaysia and Mexico.