Continental To Display Agriculture Tyres During Tour de France
Published On 24-Jun-2021
An animated LED banner will greet cyclists at selected stage destinations and short advertising clips will accompany the conclusion of the tour along the Champs Elysée in Paris
Continental has been one of the five main partners of the traditional Tour de France for the past five years. In recent years, the Tour has been accompanied by the large presence of Continental passenger car and two-wheel tires. This year, Continental agricultural tires will also be on display for the first time, said the tyremaker in a release.
According to the tryemaker, when this year’s Tour kicks off with the Grand Départ in Brest on June 26, the visibility of Continental agricultural tires will accompany the tour across the fields of France, with the motto “La Passion de la Terre.”
The agricultural tires will be integrated on the layout of the Continental caravan that will cover all the stages. On stages one, two and three, large banners and tractors will also draw attention to the Continental agricultural portfolio on farmland along the route, the company added.
An animated LED banner will greet cyclists at selected stage destinations and short advertising clips will accompany the conclusion of the tour along the Champs Elysée in Paris.
Continental’s extensive tire portfolio offers farmers robust partners that deliver maximum performance on different soils, under various loads and at diverse speeds, said Continental Tyres.
The first Continental agricultural tire was launched back in 1928. Based on its many years of experience, Continental continuously invests in innovations in order to be able to respond ideally to customer needs.
As the main sponsor, the Tour de France is naturally a highlight for us at Continental every year. Some stages of the Tour are characterized by views of almost endless agricultural land. That's where our high-performance agricultural tires come into action," explains Benjamin Hübner, Product Line Manager Agricultural Tires at Continental.
"Our tires stand for durability, safety and comfort - in the field and on the road, on cars, bicycles or commercial vehicles. The partnership with the Tour de France uniquely reflects this."