Dunlop has released a series of videos featuring the tyre manufacturer’s technical partnership with Mercedes-AMG Driving Academy. Dunlop has launched a few short videos in order to commemorate its partnership with AMG as both celebrate the first anniversary of their tie-up this month. Dunlop has also extended its contract as the AMG Driving Academy’s official tyre partner for the next four years.
Dunlop started sharing this video and more from last month and will continue to roll out newer videos via its Facebook, Twitter and YouTube channels through August. The videos cover a range of topics including a summary of the Dunlop and Mercedes-AMG relationship, a brief look into the design studio, exploration of tyre development, overview of tyre testing along with an exclusive glimpse into the fascinating AMG Driving Academy.
Commenting on the development, Guillaume Carli, Marketing Manager, Dunlop, said, “When Dunlop teamed up with Mercedes-AMG, it was clear that the partnership was a success story, with both companies sharing the same commitment to exceptional performance. That commitment is now captured on camera, and we are pleased to share a behind-the-scenes look at the steps we take to achieve those results.”
“We are proud partners of Dunlop and we highly value their support of the AMG Driving Academy,” said Jens Ehrig, head of AMG Driving Academy.