Everton FC And Davanti Tyres Extend Multi-Year Commercial Partnership
Published On 03-Mar-2020
The deal will help enhance the brand’s exposure across the club’s digital channels and physical assets
Premier League side Everton and Davanti Tyres have announced a renewed and expanded multi-year global commercial partnership. The new deal will see Davanti remain as Everton’s ‘Official Global Tyre Partner’ as the brand continues to grow its presence in the UK, Europe, Middle East, Far East and South American market.
Sean Maddocks, Davanti Sales Director for UK and Ireland, “said that renewing the partnership was a key part of the brand strategy moving forward. There are only 20 clubs in the Premier League and with its storied history, Everton is one of the best known and most respected globally. Since day one it has been a true partnership.
“Everton actively work with us to maximise brand visibility across global markets. For Davanti, the benefit has been clear as we have seen incredible growth from 15 countries at the beginning to now our car tyres, van, SUV and all-terrain tyres being sold in more than 60 countries.”
Alan McTavish, Commercial Director at Everton, said: “We have worked closely with Davanti over the past three years to help maximise their brand visibility across global markets. It has been fantastic to see Davanti’s incredible growth which highlights the benefits of partnering with Everton.
“This renewed and expanded deal is exactly the type of partnership we are keen to attract, where we are able to work with a growing organisation that fits into our own ambitious vision and growth plans.
“We look forward to the next chapter of our relationship as we jointly explore new opportunities and collaborate on engaging and innovative activations in markets across the world.”