Falken launches Ziex ZE310 Ecorun tyre as a successor to Ziex ZE914 Ecorun

Falken Ziex ZE310 Ecorun tyres offer superior traction for high performance but fare equally well in terms of ride comfort and tread life.”

Falken, the Japanese tyre giant, has been constantly pushing for expanding its market share in the passenger car tyre segment. The tyre maker, which for a very long time focused exclusively on making tyres for performance market before moving to passenger car tyres, has launched another product in its popular Ecorun series- Falken Ziex ZE310 Ecorun tyre.

Ziex ZE310 Ecorun, which is a successor to the popular Falken Ziex ZE914 Ecorun tyre, has been designed for premium and high-end vehicles. These tyres offer superior traction for high performance but fare equally well in terms of ride comfort and tread life.

Andreas Giese, Sr. Manager Product Planning for Falken Tyre, Europe, commented, “The Ziex ZE310 Ecorun is designed for drivers with a sporty style who nevertheless appreciate comfort. This new addition has expanded our portfolio into particularly high-demand sectors.”

Falken Ziex ZE310 Ecorun tyres offer following benefits:

1. Excellent Wet and Dry traction

2. Comfortable and quiet ride quality

3. Precise steering

4. Responsive wet and dry braking

5. Long tread life and low wear rate

Falken claims to have incorporated Adaptive Constant Pressure ( ACP ) technology in the tyre design process. This is basically a simulation process to ensure that pressure is evenly distributed across the tread profile for the contact patch. This helps in reducing the wearing rate, hence an increase in the tread life.

Engineers at Falken also extensively made use of the Advanced 4D Nano Design technology to produce an innovative rubber compound. This special compound would maximize the tread life and reduce rolling resistance in order to improve fuel efficiency. The unique tread pattern on the tyre makes for excellent wet traction and braking.

Falken Ziex ZE310 Ecorun tyres would be available in various sizes, ranging from diameter sizes of 14 inches to 18 inches. Falken Ziex ZE914 is being used as the stock tyre on various premium sedans like Skoda Superb. It would be interesting to see the homologations Ziex ZE310 gathers.

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