Hankook Tire Launches Footwear Made Of Recycled Tires

Published On 01-Sep-2021 18:44:01By TyreDekho Team

In total, five products are being unveiled through collaboration: four dress shoes and one comfort insole. The dress shoes lineup is composed of Chelsea boots, square toe Chelsea boots, Derby shoes and square toe Derby shoes.

Hankook Tire Launches Footwear Made Of Recycled Tires

Hankook Tire has collaborated with shoes brand YASE to launch eco-friendly shoes made of recycled tires as part of its dedication to making the world a greener place.

YASE is a leather shoes brand headquartered in Korea launched in 2013. Hankook Tire and YASE embarked on ‘ZERO – LEAVE NOTHING BEHIND’ project with commitment to sustainable material and environmental protection.

As sustainability is a core value and key agenda for Hankook, the company has taken the topic of tire recycling as one of the top agendas each year. Noting that a major raw material of shoes outsole is rubber, Hankook collaborated with YASE based on the understanding of YASE sharing the same vision in terms of reducing environmental impact.

Hankook chose footwear as collaboration item reminding that both tires and shoes share common traits of playing a crucial role in mobility and touching the ground on a daily basis. They also protect people from possible dangers on the road with durability and stability.

According to Hankook Tire  this cross-industry collaboration also adds meaning as a pair of shoes is a necessity that people use on a daily basis. It will offer MZ generation who have not had an opportunity to use tires yet a chance to experience Hankook Tire.

Also Read: Hankook Tire Extends Contracts With UEFA For Further Three Years

Not only the shoes themselves but also packaging is designed with sustainability initiative as well. Shoe box, tags and pamphlets are made of 100% sugarcane material. Hankook expects this will resonate with customers who are early adopters and are conscious about the environment, the company added.

The company emphasized that it has been at the frontier of innovation with its mission being ‘future innovated, innovation realized’. It aims to realize the future that customers imagine through technological advancements and R&D investments which back up its breakthroughs. It’s not the first time that Hankook Tire presents footwear offerings through a cross-industry collaboration. Hankook had worked with Vibram, a premium outsole company, in 2015 to create concept tires as well as shoes to garner recognition for its challenge spirit and innovative DNA.

Jimmy Kwon, Vice President of Hankook Tire’s Brand Lab says, “We are happy to announce the collaboration which leads to mutually inspired progressive innovation for both companies. It’s thrilling that we can help customers choose footwear that will contribute to making the world a greener place.”

“It’s also great to see our tires that have reached the end of their lives turning into outsoles of footwear to take people to where they want with much comfort like they did on vehicles. Shoes made of our old tires will not only make a positive social impact but also will be hard-wearing and robust as our tires are developed with high quality materials and cutting-edge technologies.”

Also Read: BMW X3 M And X4 M To Come Fitted With Hankook Tire

In total, five products are being unveiled through collaboration: four dress shoes and one comfort insole. The dress shoes lineup is composed of Chelsea boots, square toe Chelsea boots, Derby shoes and square toe Derby shoes. They are sold online in Korea. Hankook Tire plans to continue collaboration with YASE to additionally launch running shoes lineup in October.

Looking for new tyres? Find dealers near you

You Might Also Be Interested In

Latest Tyres

  • Car
  • Bike
  • Truck
  • ZVTV A4
    ZVTV A4
    165/80 R14 85Ttubeless
    Rs3,250
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • CZAR A/T
    CZAR A/T
    255/65 R18 111HNA
    Rs11,390
    • iconDry Grip
    • iconWet Grip
    • iconHandling
    View Diwali Offers
  • Apterra Cross
    Apterra Cross
    205/65 R16tubeless
    Rs6,100
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • AT 20 Grand Trek
    AT 20 Grand Trek
    265/65 R17 110Stubeless
    Rs14,699
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • UM 551
    UM 551
    165/80 R14 85Ttubeless
    Rs3,505
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • FR500
    FR500
    185/65 R14 86Htubeless
    Rs3,491
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Smart UX Royal
    Smart UX Royal
    215/60 R17tubeless
    Rs8,055
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • CINTURATO P1
    CINTURATO P1
    245/40 R17 91Wtubeless
    Rs14,577
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Smart Blaze RYDR BR43
    Smart Blaze RYDR BR43
    140/70-17tubeless
    Rs4,200
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Conta 725
    Conta 725
    90/90 R12tubeless
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Gripp XL
    Gripp XL
    90/90 R19tubeless
    Rs1,750
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • M6303
    M6303
    90/90 R12 54Jtubeless
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • BT SPORTMAXX
    BT SPORTMAXX
    140/70 R17tubeless
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Feelfree
    Feelfree
    120/70 R15 56H M/Ctubeless
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Conti Aqua Gripp
    Conti Aqua Gripp
    3.00-18 6PRtube
    Rs1,560
    • iconDry Grip
    • iconWet Grip
    View Diwali Offers
  • Zapper S
    Zapper S
    140/70-14tubeless
    Rs2,625
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Load Power NW
    Load Power NW
    10.00R20NA
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • X INCITY XZUE3+
    X INCITY XZUE3+
    295/80 R22.5na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • ENDUTMRACE RD
    ENDUTMRACE RD
    315/70 R22.5na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • JET XTRA
    JET XTRA
    8.25-16na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • STEEL MUSCLE-S3P4
    STEEL MUSCLE-S3P4
    10.00 R20tube
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Mile XL X3 R
    Mile XL X3 R
    295/95 D20na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • TG 01
    TG 01
    10 R 20tube
    Rs43,000
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • AGB 21
    AGB 21
    295/80 R 22.5tubeless
    Rs36,000
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers

Best Tyres

  • Car
  • Bike
  • Truck
  • SecuraDrive
    SecuraDrive
    205/60 R16tubeless
    Rs6,475
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • ZLX
    ZLX
    155/65 R14tubeless
    Rs3,135
    • iconWet Grip
    • iconDry Grip
    View Diwali Offers
  • Milaze
    Milaze
    145 R12tubeless
    Rs1,976
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Vectra
    Vectra
    175/65 R14 82Ttubeless
    Rs3,149
    • iconWet Grip
    • iconDry Grip
    • iconHandling
    • iconLow noise
    View Diwali Offers
  • Fuel Smarrt
    Fuel Smarrt
    165/80 R14 85Ttubeless
    Rs3,505
    • iconFuel efficient
    • iconDry Grip
    View Diwali Offers
  • Taximax
    Taximax
    175/65 R14tubeless
    Rs3,970
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • ZVTV
    ZVTV
    185/65 R15 88Ttubeless
    Rs4,299
    • iconWet Grip
    • iconDry Grip
    View Diwali Offers
  • Alnac
    Alnac
    195/65 R15 91Htubeless
    Price Coming Soon
    • iconWet Grip
    • iconDry Grip
    • iconHandling
    • iconLow noise
    View Diwali Offers
  • MILAZE
    MILAZE
    2.50/R16 41Ltube
    Rs875
    • iconLow noise
    • iconDry Grip
    • iconWet Grip
    View Diwali Offers
  • SECURA ZOOM F
    SECURA ZOOM F
    90/90 R17 49Ptubeless
    Rs1,610
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • GRIPP
    GRIPP
    100/90 R18 56Ptube
    Rs2,040
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Nylogrip Plus
    Nylogrip Plus
    80/100-18tubeless
    Rs1,420
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • PILOT SPORTY
    PILOT SPORTY
    2.75/R17 41P 4PRtube
    Rs1,650
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Zoom XL F
    Zoom XL F
    110/70 R17 54Htubeless
    Rs1,775
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • MoGrip Meteor M
    MoGrip Meteor M
    120/90-17 64Htube
    Rs3,500
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Nylogrip Ezeeride
    Nylogrip Ezeeride
    80/100-18tubeless
    Rs1,570
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • WINMILE D
    WINMILE D
    11.00 R20na
    Rs15,000
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • FM Super
    FM Super
    10.00-20/16na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • MUSCLEROK
    MUSCLEROK
    10.00-20tube
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • HCL Super
    HCL Super
    12.00-20/18na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Lug Plus
    Lug Plus
    10.00-20/16na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Mile XL Rib Pro
    Mile XL Rib Pro
    8.25-20/16Pna
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • Lug XL Pro
    Lug XL Pro
    8.25-20/16na
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
  • THE LUG-PLUS
    THE LUG-PLUS
    10.00-20tube
    Price Coming Soon
    • iconFuel Efficient
    • iconWet Grip
    View Diwali Offers
×
Which is your city ?