Honda’s New SUV The ZR-V To Come Fitted With Yokohama Tire
Published On 17-Nov-2022
The ZR-V will come fitted with 215/60R17 96H and 225/55R18 98H sized tires
- New SUV ZR-V gets Yokoham ADVAN dB V552 tires as original equipment (OE).
- ZR-V will come shod with 215/60R17 96H and 225/55R18 98H sized tires.
- The ADVAN dB V552 delivers high maneuverability and quietness, claims Yokohama
The Yokohama Rubber Co., Ltd., announced today that it has begun supplying its ADVAN dB V552 tires as original equipment (OE) to Honda Motor Co., Ltd., for use on its new SUV, the ZR-V.
The new SUV will go on sale in Japan and overseas. It will come fitted with 215/60R17 96H and 225/55R18 98H sized tires.
The ADVAN dB V552 is a premium comfort tire developed based on the concept of “an unprecedentedly silent tire that changes the in-car atmosphere.” The tire realizes an amazingly calm in-vehicle atmosphere that helps provide a more pleasant in-car experience to drivers.
The ADVAN dB V552 delivers high maneuverability and quietness demanded by Honda’s ZR-V, while reducing rolling resistance.
Under Yokohama Rubber’s current medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tire business aims to maximize the sales ratios of high-value-added YOKOHAMA tires, namely the global flagship ADVAN brand, the GEOLANDAR brand of tires for SUVs and pickup trucks, and various winter tires.
One of the key initiatives under this strategy is the expansion of ADVAN and GEOLANDAR tires as original equipment on new cars. In 2022, Yokohama Rubber has introduced a new ADVAN Sport V107 and the ADVAN NEOVA AD09 high-performance street tire as part of its effort to also expand sales of ADVAN tires in the replacement tire market.
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