JK Tyre and Industries Ltd have launched their 500th brand shop in India. It is located in Muzaffarpur, Bihar and the store is going to have the tyremaker’s entire tyre portfolio on offer. Moreover, it will be a one-stop destination for the consumer looking for a suitable set of tyres for their vehicle. Not only it will sell tyres but also produce consumers with all the necessary service solutions. The brand says that at the moment, their official stores are located across all the metro cities and major commercial hubs.
The tyre manufacturer is now striving towards growing its channels in India’s Tier 2 cities. “It is our vision to build the most robust retail network to optimize our availability in every location where demand exists. In less than two years, we have added over 300 brand shops, a reflection of our leadership in the after-sales market. We are confident that our expansive retail network will bring our brand closer to our customers and add cheer to their lives through new products offerings and innovative solutions,” said Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd. He even told that they are happy to glorify the opening of their 500th outlet.
Currently, JK Tyre is funding heavily on research and development. They have recently declared to launch the nation’s first Smart Tyre technology. This technology uses TREEL sensors to increase tyre life and assist the owner in detecting faults before any event of misfortune. The data from the sensor is sent to the owner’s device through a mobile app. With the help of the app, one can even track the temperature and pressure of the tyre. These sensors are now sold across 500 JK Tyre outlets in India.