JK Tyre and Industries inaugurated three new showrooms in the country. One Steel Wheels showroom has been launched in Jaipur while two truck wheels showrooms have been opened up in Yerraguntla (near Kadapa, Andhra Pradesh) and Hassan (near Mysore, Karnataka), respectively.
The Steel Wheels showrooms are equipped with modern features such as wheel-servicing equipment, computerised wheel alignment and balancing, automated tyre changing, nitrogen inflators and air care. In addition to this, the showroom also offers the complete range of JK Tyre’s products.
In the 2nd quarter of 2015, several Indian tyre manufacturers saw lower sales of passenger car tyres. In order to survive this trend, tyre manufacturers have been increasing their reach to the target audience. JK Tyre is also focusing on its market growth. With these new truck wheels showrooms, the company now has 19 such showrooms across the country.
Rajesh R Nair, Regional Head of JK Tyre and Industries, who inaugurated the Steel Wheels showroom in Hassan, said, “Karnataka is an important market for JK Tyre. Apart from our Steel Wheels showrooms here, we also have two state-of-the-art production facilities in Mysore.”
Along with targeting the replacement tyre market, the company is also supplying tyres to many OEMs in India including Maruti Suzuki, Tata Motors, Honda, Ashok Leyland, Mahindra & Mahindra, Volvo Eicher, General Motors, Volkswagen, Fiat, Nissan, TAFE, BEML and Caterpillar India.