As part of the deal, BKT will become the ‘Official Global Partner of LaLiga’ Football until 2021/2022
The Indian off-highway tyre maker, BKT has signed a three-year sponsorship deal with the popular Spanish Football League LaLiga. As part of the deal BKT will become ‘Official Global Partner of LaLiga’ till the end of the 2021/2022 season.
Speaking on the matter Rajiv Poddar, Joint MD of BKT, stressed that “From today on, we are following a new marketing initiative within the Spanish football world, and I am really glad and proud of it. LaLiga is a brand of unquestionable value. It is an honour to act side by side this name.”
Spain is a strategic market for BKT, especially in the farming sector, the company said. BKT provides tyres operating in several sector.
International Development Director of LaLiga, Oscar Mayo, added, “LaLiga can help brand to significantly increase their exposure worldwide. Our competition has millions of fans around the world and therefore represents a huge audience for brands to engage with. We look forward to working with BKT over the coming years and helping it to achieve its objectives.”
In the past, Balkrishna Industries Limited (BKT), has partnered with the Monster Jam Circuit, the American motorsport show where giant monster trucks fitted with BKT tyres perform stunts. They are also associated with Lega Nazionale Professionisti B, the governing body that runs the second tier of professional football competitions in Italy (effective till June 2021), which has now changed its name to ‘Series BKT’.
In addition, BKT also sponsors the French ‘Coupe de la Ligue BKT’ football competition, to which the company has given its name till June 2024, as well as the partnership with the Australian cricket championship with the KFC Big Bash League, which his valid for two more years.