Maxxis Partners With Honda Motorcycle, To Supply New Tyre For Hornet 2.0
Published On 27-Aug-2020
The 184 cc motorcycle from Honda will exclusively come fitted with Maxxis Extramaxx tyre
Maxxis Tyres India has announced its association with Honda Motorcycle and Scooter India (HMSI) as the tyre supplier for the company's newly launched Honda Hornet 2.0. The 184 cc naked motorcycle from Honda will exclusively come fitted with Maxxis’ Extramaxx tyre - Front: 110/70-17 M6233 and Rear: 140/70-17 M6234.
According to the tyre maker, the Extramaxx tyre is amongst the best in the industry and is known for smooth ride during long journeys on tough terrains. It is built using the world's strongest aramid fibre, the same fibre used for making bulletproof vests, leading to better control and minimizes the chances of punctures.
Commenting on the association, Mr. Bing-Lin Wu, Marketing Head, Maxxis India, said, “We are very excited about this newly forged association with HONDA HORNET 2.0. The product has already generated a lot of anticipation in the India market and EXTRAMAXX tyres will further elevate rider’s experience of driving this juggernaut. Our Extramaxx tyres, made with the World’s Most Advanced Technology Aramid Fibre has already proved its mettle amongst the most rugged terrains and gives the real ‘Thrill of Driving’ with utmost safety and comfort.”
He further added, “This Made-in-India EXTRAMAXX Tyres will redefine the performance benchmark in the industry and I’m confident that it will become the preferred choice of customers in the time to come.”
Maxxis Tyre says that the dual-Compound Composition minimises rolling resistance while improving stability and tyre life. The unique ‘Carcass Breaker’ structure of Extramaxx makes it two times stronger than an ordinary tyre. The side compound on the rear tyre provides higher traction and better control during cornering. The Super wide and flatter tyre profile provides a larger contact patch, better grip, and handling at high speeds.
The company is targeting to capture a market share of at least 15% of India’s two-wheeler tyre market by 2023. Indian market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. It also has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyres market.