This is a unique retail partnership wherein Maxxis branded 2-wheeler tyres would be available for sale at select Honda dealerships.
Maxxis tyres have entered a retail partnership with Honda Motorcycle & Scooters India (HMSI) with a focus to make the tyre-change process easier for Honda customers. This unique partnership will allow customers to buy Honda approved Maxxis 2-wheeler tyres at select Honda dealerships across India. These co-branded tyres would also be available at Maxxis dealerships.
Commenting on the development, Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “We are excited about this unique association with our long-standing partners Honda Motorcycle & Scooter India. This partnership demonstrates our strength and the ability to offer high quality products for the country’s leading two-wheeler brand and will allow us to reach out to several customers through HMSI’s robust network across the country. Our aim is to create a strong brand preference for Maxxis in India and showcase the range of innovative and technologically superior products to the customers.”
Initially, only co-branded M6000 tyres in 90/100-10 size would be available at some selected HMSI and Maxxis dealerships. This tyre is compatible with Honda scooters and is also used as stock fitment on Honda Activa.
“ Maxxis has set high standards in providing benchmarked product quality and customer service globally and India is no exception. The company follows a strong customer first approach and is committed to offering the highest quality product which is a combination of superior raw material and world-class technology.”, said a spokesperson from Maxxis India.
Maxxis tyres has been rapidly expanding its dealer network and has been stressing on providing customers with an improved after-sales experience. For this, the brand has commence a 5+1 year unconditional warranty scheme on its 2-wheeler tyres. The company recently achieved its target of selling 1 million tyres to their OEM partners.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.
The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India.