Over 2000 visitors registered at Maxxis Tyres’ booth for product and scheme related enquiries. The brand also received dozens of delaership enquiries.
Maxxis India, a sub-company of Maxxis Group, one of the world’s fastest growing tyre companies received an overwhelming response at the Surat International Auto Expo 2019. The regional auto show which was held at Southern Gujarat Chamber of Commerce and Industry, from 25th January to 28th January, 2019 saw participation from leading auto manufacturing companies and OEM partners. Maxxis Tyres showcased its range of popular product offerings for the India market and also took the opportunity to inform the customers about product features, warranty policies, new offers and their nearest dealerships.
Maxxis Tyes showcased some of the bestselling tyres from its two-wheeler tyres portfolio such as the 90/100-10, M6000, M6016, M6302, M6305, M6182, 90/90-12, M6016, 80/100-18, MAV6R, 2.75-17, M6302, MAV6, 2.75-18/3.00-18, M6304, M6301 to name a few. During these four days, Maxxis witnessed enormous response and received over 2500 walk-ins at the booth. In addition, Maxxis also set up interactive and engaging activities for the visitors at their booth including a dart game where the winners were awarded Maxxis branded merchandise and exclusive discount coupons on the purchase of Maxxis tyres.
Commenting on the participation, Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “Gujarat is growing into a critical automobile hub and is also a strategic focus market for us with our first in-country state-of-the-art manufacturing plant in Sanand. We have expanded our reach in the state with close to 250 dealers within the first year. The Surat International Auto Expo gave us an ideal platform to reach out to our prospective customers. We have also received dealership enquires from dozens of dealers from Bandoli, Navsari, Ankleshwar, Valsad, Vapi, Silvassa and Bharuch region.”
Mr. Kalpesh Patel, Shree Sai Tyres, Maxxis Tyres’ distributor for South Gujarat said, “ We are extremely happy to see such overwhelming response for Maxxis tyres from the visitors. There was enough excitement at the stall due to various games and engagement activities that were planned for the customers. The expo gave them an opportunity to know more about the brand and the product portfolio. The visitors appreciated the design patterns and range that were on display and wanted to know more about the schemes and policies. We have also received a lot of dealership enquiries through this event.”
The Surat International Auto Expo witnessed huge participation from dealers, international business visitors, Govt. officials, publication houses, OEM’s, CEO’s, Engineers, Foreign diplomats, auto enthusiasts, general visitors etc. Various events like seminars, road safety events, biking stunts, showcase of latest products and offerings by automobile companies were organised for the visitors.
Maxxis India inaugurated their first manufacturing facility in Sanand Gujarat in March 2018 and are targeting to capture a market share of at least 15% of India’s two-wheeler tyre market within 5 years. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. The company has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyre market.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.
The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015. Maxxis is fast expanding its partner network and have built a 1500+ dealer network so far in India.
About Surat International Auto Expo 2019
Surat International Auto Expo, a 4-day event held from 25th January to 28th January, 2019 at the Southern Gujarat Chamber Of Commerce and Industry in Surat, Gujarat. The expo takes place every alternate year and this was the 5th edition of the event. The expo provides a good networking platform from B2B and B2C perspective.