Michelin launches Cross Climate tyres in UK market

Cross Climate tyres

One of the leading tyre makers of the world, Michelin, has launched Cross Climate tyres in the UK market. According to ATS Euromaster, Michelin’s Cross Climate tyres are going to be a ‘game-changer’ for the UK fleets market. These tyres are expected to bring a drastic change in the trend as these are the world’s first summer car tyres to be certified for winter use. The company is presently busy in securing stocks across all ts centres in time before the tyres official launch in May 2015.

ATS Euromaster states that while take-up of cold weather tyres has been among bluelight, many of the utility and home delivery vehicle operators and some of the company car drivers are quite committed to changing tyres between seasons. The company expects that Michelin’s Cross Climate tyres will exist quite farely along with the other summer and cold weather condition tyre ranges and will provide the customers with a far greater choice.

Peter Fairlie, group sales director at ATS Euromaster, said: “Fitting Michelin Cross Climate tyres will become a simple step businesses can take to significantly improve mobility, safety and duty of care year-round, without any of the perceived hassles associated with fitting two different sets of tyres. We’re confident our customers will be as excited in this new tyre technology as we are. Cross Climate tyres have the potential to be a true game-changer in the marketplace.”

Fairlie added: “Our advice to business owners where employees frequently drive in snowy and icy conditions will be to continue to fit dedicated cold weather tyres, which are designed for optimal performance in all winter conditions. The rubber compound and tyre design in premium brand winter products ensures top quality performance on roads with snow or even black ice. However, they are not suitable for driving in hot weather.

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