“With an unflinching brand reliability and years of R&D diligence, MRF Perfinza could very well be a game changer.”
India’s largest tyre maker- MRF, has ventured in to creating products for the luxury and premium vehicle segment with its latest launch of tyres. Perfinza Series, latest to come out of Madras Rubber Factory’s iconic lineup, has been exclusively designed for high-end vehicles. And what’s interesting is that the series is first in India to get approved by a prominent German luxury car maker. These premium tyres were launched by famous cricketer AB de Villiers, the brand ambassador for MRF.
MRF, which had product lineup for almost all automotive segments except the high-end category, had taken cognizance of this fact and diligently worked over last few years to come up with tyres that would set new benchmarks for the counterparts.
Perfinza- Feel Perfection, as described by MRF, is a product that has been designed to offer exceptional ride quality with superior traction over wet and dry tracks. The tread pattern has been designed by highly experienced engineers and the rubber compound incorporates Silica, along with a mix of other fine polymers.
In order to leave no stone unturned, MRF made it a point to rigorously test the tyres on Idiada Proving track in Barcelona, Spain, along with other assorted conditions in Germany and India. The various test conducted also included wet Slalom Test, where the tyres performed exceptionally well to uphold the company’s claim of exceptional wet grip and precise handling.
Here’s a low down on what MRF Perfinza offers :
- Futuristic Asymmetric tread design for superior wet and dry braking efficiency
- Innovative tread pattern for exceptional grip and a very comfortable ride quality
- Silica based tread pattern for exceptional wet grip and enhanced tread life
- Designed with multiple steel belts and a protective cover for a supple ride
- Wide circumferential ribs with sinusoidal grooves ensure precise handling
Perfinza would be available in various sizes, ranging from 15”-18” wheel diameter. The series comprises two models, MRF Perfinza CLX1 and MRF Perfinza CLY1, both of which are already available at majority of MRF dealerships.
After launching its super grippy MRF Masseter tyres for sports bikes and now with the launch of Perfinza for premium cars, MRF seems to be catering to a void which had, for long, been demanding Indian tyre makers’ attention.
With an unflinching brand reliability and years of R&D diligence, MRF Perfinza could very well be a game changer. Add to that the competitive pricing by the company and we can surely hope for exciting times for Indian consumers.