Nexen Tire Corp is sponsoring Manchester City Football Club to create brand awareness of Nexen through sports marketing. Ho-Chan Kang, President of Nexen Tire, said, “We are very pleased to serve as the Official Tire of Manchester City FC, one of the best soccer clubs in Europe. Manchester City FC is the perfect partner for Nexen Tire, considering its position in the league as one of the top-class football clubs with their decisive investment in and recruitment of top stars”.
“This will provide us a great opportunity to let customers around the world know about Nexen Tire through the partnership with Manchester City FC, which has numerous fans across all continents. We will strengthen our brand power through continuous sports marketing.”
According to Nexen, this move complements the company’s rapid expansion into the global market by establishing strong presence in the European and global market through effective communications with the customers. Huge fan following of soccer in Europe and around the world will be able to view Nexen Tire’s logo on the digital boards whenever Manchester City FC plays at the Ethihad stadium. in addition to this, the company also has a vision to execute other marketing activities by using players’ portrait rights and sponsorship management.
Ferran Soriano, Chief Executive of Manchester City FC, said, “We are very happy to welcome Nexen Tire as our newest global partner and to welcome President Kang to our home in Manchester. We have millions of followers in South Korea and we will be able to provide them with more engaging experiences. Nexen is not only a well-established South Korean brand but has a strong ambition to grow globally like we do. This partnership builds a strategic relationship that will enable us both to meet our objectives.”
The company will also start the construction of its new manufacturing plant in Czech Republic later this year to build upon its vision to become a global brand.