Off-Highway Tyre Manufacturer BKT To Sponsor Seven IPL Teams
Published On 18-Mar-2021
The 2021 season of the IPL marks BKT''s first collaboration with Royal Challengers Bangalore and the second consecutive partnership with the remaining six teams
Off-highway tyre manufacturer Balkrishna Industries (BKT Tires) on Wednesday said it is sponsoring seven teams in the upcoming season of the Indian Premier League (IPL).
The company would be the official tyre partner for Mumbai Indians, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings and Rajasthan Royals in the forthcoming T-20 League, BKT Tires said in a statement.
The 2021 season of the IPL marks BKT''s first collaboration with Royal Challengers Bangalore and the second consecutive partnership with the remaining six teams, it added.
"We are elated to be a part of this huge cricketing event that is known to bind our entire nation, for yet another season, after key-collaborations with the biggest global leagues," Balkrishna Industries Joint Managing Director Rajiv Poddar said.
BKT has already been promoting different leagues across the world. It promotes KFC Big Bash League (BBL) based on an agreement with Cricket Australia. It is also the title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 in France and has also become the Official Global Partner of LaLiga.
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The company also supports Indian sports and has partnered with Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, U.P Yoddha, Dabang Delhi, and Haryana Steelers in the 2019 season of the Pro Kabaddi League.