Pirelli Becomes Inter Milan’s Global Tyre Partner Until 2024
Published On 27-May-2021
Pirelli was Inter Milan’s shirt sponsor since 27 August 1995
After 26 years on the Nerazzurri jersey, Pirelli will no longer be the shirt sponsor at Inter Milan anymore. But starting from next season, until the 2023/24 season, the company will become the club’s Global Tyre Partner.
The seasons spent together, and the ones in the future, make this partnership one of the longest lasting in the world of football. The new relationship is testimony to the mutual trust between Pirelli and Inter, built over many years of common passion, said Inter Milan in a release.
Even in the new role, which considers the needs related to a corporate strategy that defines new investment priorities with respect to market segments, audiences, and countries, Pirelli will continue to nurture the shared values that binds it to Inter and enhances its brand and products thanks to its collaboration with the team, the club added.
The signed partnerships include, among other things, the development of joint marketing and communication actions to promote and describe Pirelli products and services for cars, motorcycles, and bicycles.
On 27 August 1995, Pirelli and Inter took to the field together for the first time. The club won the first major international trophy won during this sponsorship, the UEFA Cup at the Parc des Princes in Paris in May 1998.
This partnership together has won as many as 14 national titles and 3 international trophies, including a Club World Cup and a Treble.
Andrea Casaluci, General Manager Operations Pirelli: “A long history of sporting passion transforms and continues. We have lived through difficult moments together but above all, we have celebrated great successes. We are happy to be able to continue our relationship with one of the most important and famous football teams in the world and are proud to remain close to the team and the fans to share other moments of passion and new successes”.
“We are happy to announce the continuation of the relationship between Inter and Pirelli, a historic and successful collaboration that has lasted for 26 years. Pirelli is part of the Nerazzurri family, and we hope that this new partnership agreement will allow us to reach new important milestones together”, said Alessandro Antonello, Corporate CEO of FC Internazionale Milano.