Tyre Hotel is a new concept that is meant to meet the needs of the brand’s loyal customers and drivers who want to get the optimal performance from their tires
Premium tyre manufacturer, Pirelli has brought its innovative Pirelli Tyre Hotel concept to the UAE. The tyre hotel is billed as a tailored facility where motorists can store their premium tyres to optimise performance.
A special temperature-controlled facility at Pirelli’s P ZERO World in Dubai has been fitted with custom-designed racks to maximise the durability and health of the tyres that are stored. The concept was first introduced by Pirelli at its Tyre Performance Centre in -on-Trent, England. Dubai is one of only four centres in the world, after Munich, Monte Carlo, and Los Angeles.
The tyre hotel is located on Hessa Street, Dubai and is ideal for easy access to the Dubai Autodrome. Drivers can step into P ZERO world for a tyre change and go quickly to the Autodrome for a track session before returning to the hotel for switching tyres again.
Use of tyre hotel is complementary for those who have Pirelli tyres. The facility also provides storage for vintage car tyres. Customers can use the facility to maximize the possibility of flat spots, a condition that is commonly seen in cars that are parked for long periods.
Commenting on the concept, Alberico Avogadro, Managing Director Pirelli Middle East, said that the Tyre Hotel is a new concept that is meant to meet the needs of the brand’s loyal customers and drivers who want to get the optimal performance from their tires, whether on the track or the road.”
“We are committed to service excellence and the hotel facility means drivers don’t have to worry about the performance of their tyres. Our team of specialists at P Zero World Dubai take care of everything, which allows drivers to pull in for a pit-stop, change their tyres and go,” he added.