RoadX Tyre Become Official Tyre Partner Of West Ham United

Sailun global brand RoadX Tyre has become official tyre partner of West Ham United Football Club for the next two years. RoadX was launched in 2019, with cars and commercial products focusing on comfort and durability. The deal was brokered by Chinese division of the Lagardère Sports agency.

Janis Amolins, RoadX Tyre’s Sales Director for Europe, stated, “This is an exciting prospect for us. As a new brand in the market, we wanted to partner with a team that is in the biggest league in the world and has one of the biggest fanbases out there. We are thrilled to partner with West Ham United for the next two years and look forward to engaging with their fans around the globe."

"With RoadX Tyres being part of the Sailun Group in China, it is an absolute honour and privilege to be associated with such a prestigious and highly recognised organisation.”

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Karim Virani, West Ham’s chief commercial officer, added: “We’re really pleased to start our partnership with RoadX Tyres and look forward to working with them as they grow in their market. It’s been a fantastic process working with RoadX Tyres and Lagardère on putting the partnership together so it’s exciting for us to be able to share the news more widely and I thank all parties for their support.”