Vredestein Debuts New All-Terrain Pick-Up Truck/SUV Tyre At Times Square

The Vredestein Pinza AT comes with a 70,000-mile warranty for the P-type and a 50,000-mile warranty for the Light Truck variant.

After launching the Vredestein brand across North America in September 2020, Apollo Tyres presented the Vredestein Pinza on a Times Square bill board in New York, USA.

With Vredestein Pinz, the company marks its foray into the dedicated North American pickup truck and SUV segment.

According to the tyremaker, The Vredestein Pinza AT tire embodies this etymology and is engineered to deliver the best of both worlds for demanding pickup trucks and SUV drivers. Pinza’s aggressive design belies its quiet, confident on-road performance in all weather conditions, while simultaneously telegraphing the extreme capability and durability that’s required when drivers venture off-road.

“When we brought the Vredestein brand to North America a little over a year ago, we introduced a range of passenger-car tires that were developed specifically for the unique needs of drivers in this market,” said Abhishek Bisht, Asst. Vice President Americas, Apollo Tyres Ltd.

“In the year since, we have been lauded by customers, media, and independent testing authorities for the quality, value, and performance of our products. Our expansion into the all-terrain category with the comfortably rugged Vredestein Pinza AT is a moment worthy of celebration, and Times Square is the perfect venue for this.”

“The Vredestein Pinza AT represents a bold evolution of the Vredestein brand,” said Bisht. “Its arrival demonstrates our unwavering commitment to meeting the drivers’ needs and ensuring that they have carefully thought-out and expertly engineered solutions, no matter what they drive or where they drive it. We welcome the opportunity to serve light truck and SUV owners here in North America with the high level of products and support that our reputation is built on.”

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Key Attributes

• Available in both metric and LT variants

• ‘Silent Groove’ and multi-pitch technology means quieter operation than competing all-terrain tires

• Stone ejectors and 3-ply triplex casing for enhanced durability and protection against external damage

• Jagged edge shoulder design delivers rugged aesthetics and full capability in mud, sand, and snow

• Interlocking sipe design provides tread stability

• Severe snowflake marking means the Vredestein Pinza AT is ready for all winter driving scenarios

• 47 sizes at launch, including 22 Light Truck sizes

• 15 additional sizes planned for Phase 2 of product rollout

The Vredestein Pinza AT comes with a 70,000-mile warranty for the P-type and a 50,000-mile warranty for the Light Truck variant.

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