Yokohama Wins SEMA Award For Best New Tyre Category

SEMA named Geolandar X-AT extreme all-terrain tyre as the best new tyre

Yokohama Wins SEMA Award For Best New Tyre Category

Yokohama Tyre Corp. swept the “Best New Tyre” category of the Specialty Equipment Market Association New Product Awards, winning first and both runner-up award for products from its Advan and Geolandar tyre lines.

SEMA named the Geolandar X-AT extreme all-terrain tyre as the best new tyre, while the ultra-high-performance Advan Apex and the luxury SUV and crossover tyre Geolandar X-CV won the runner-up award.

Andrew Briggs, Yokohama’s Vice President of Marketing and product management, said winning the new product award is a major achievement, but sweeping the category is unprecedented and a testament to the strides we’ve made in terms of our new product.

Yokohama returned this year to the SEMA show as an exhibitor after a seven-year hiatus. The company has also launched nine consumer tyres this year, including the X-AT, Apex and X-CV.

SEMA award recognizes outstanding achievement in the development of product being introduced to the automotive speciality equipment market.

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