Apollo Tyres To Enters Saudi Arabia , Partners Al-Jomaih Tyres
Published On 30-Dec-2019
Al-Jomaih Tyres Company Ltd is the exclusive distributor for the country
Apollo Tyres Ltd, has announced its entry into Saudi Arabia through an agreement with Al-Jomaih Tyres Company Ltd, the exclusive distributor for the country. The company will emphasize on the growing truck-bus radial and passenger tyre market in Saudi Arabia with an aim to capture a sizeable market share in each of the segments, in the next couple of years.
Shubhro Ghosh, Group Head, ASEAN, Middle East & Africa, Apollo Tyres Ltd, said, “The entry into the Kingdom of Saudi Arabia is the culmination of a long-term product planning and development programme. We are now ready with products suited to cater to the Saudi market, which is the largest and important replacement tyre market in the Middle East region, through our dedicated team of sales and service professionals, and a very able business partner in Al-JomaihTyres.”
He further added, “Saudi Arabia has a market potential of approximately 22 million tyres, and we have set a very aggressive target for ourselves, of selling nearly 800,000 tyres per annum, including both commercial vehicle and passenger vehicle tyres, within the next five years."
According to company, the tyres sold in Saudi Arabia will be customized to meet the local demand of the market and will be covered under a 5-year warranty from the date of manufacturing.