Maxxis Tyres certified first batch of women riders as part of Women in Front initiative
Published On 08-Feb-2019 01:03:06
The initiative saw over 300 registrations, out of which 10 participants were selected for the first batch.
Heading towards the end of first leg of their Women in Front initiative, Maxxis Tyres, in association with Lets Ryde, awarded 10 female riders their ‘License to Freedom’ for successfully completing the beginner course on Motorcycle Riding training program. The training program forms a part of Women in Front initiative by Maxxis Tyres and Lets Ryde to encourage women to take up motorcycle riding.
Over 300 women registered to be a part of this initiative, out of which 10 , all from different walks of life, were selected as part of the first batch. These women shared nothing much in common, except that none had ever ridden a motorcycle before.
Commenting on the first milestone of successful completion of training of Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India said, “Women in Front is a unique initiative and I am proud to hand out these certificates to our first batch of riders today. It is great to see the enthusiasm of these women who are riding confidently on the tracks. I hope more young women feel inspired by them, get over their inhibitions and find their license to freedom. We too enrolled our women employees for this training and would urge all corporates to encourage their women employees and get them enrolled for the training.”
The participants underwent four days of rigorous trainings at OTR Park in Gurugram. Training these 10 novice riders were Shahnawaz Karim ( India’s only IIA certified trainer) and Jaswinder Kaur. Participants learnt the basics of riding along with gaining knowledge of basic motorcycle-care, which included tyre change, oil changing techniques and steps to be taken in case of an emergency situation.
Mr. Amit & Mr. Kuldeep, Co-founders, Lets Ryde said, “It is heartening to see such enthusiasm and eagerness in these girls. Today’s certification is a testimony of the hard work these women riders have put in the program and are now well versed with the finer nuances of riding a bike including change of tyres, basic bike maintenance techniques and choosing the right tyres for their bikes. We hope that the ‘Women in Front’ campaign will reach out to several other girls who wish to explore the thrill of riding a bike.”
Once the first leg of the training concludes, the riders would take a trip to Manali where they’d hone advanced biking techniques. And the last step of this training would be a bike ride to Leh-Ladakh.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries. The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015.