Apollo Tyres

Origin and Expansion

Headquartered at Gurugram, Haryana, the Indian multinational Apollo Tyres Limited was founded in 1972. The leading tyre manufacturer in the country serves more than 100 countries worldwide. A parent company to two world-class tyre brands Apollo and Vredestein, the homegrown tyre giant manufactures tyres for cars/SUVs, two-wheelers, trucks/buses, OTR, industrial and agricultural equipment.

Apollo Tyres has a wide network of exclusive, branded and multi-product stores across the globe. Not confined to India, the tyre maker has multiple manufacturing facilities in the Netherlands and Hungary as well. It has R&D centres in Tamil Nadu, Germany and The Netherlands. The total workforce employed worldwide by Apollo Tyres is nearly 17,200. The tyre manufacturer clocked a turnover of US$ 2.27 billion by the end of the fiscal year 2020.

While it was founded earlier, the production began in 1977 at Perambra, Kerala. In 1995, Apollo Tyres acquired Premier Tyres at Kalamassery, Kerala. Focusing on the future, the company entered into a joint venture with Michelin tyres in 2003 for making dual-branded bus & truck radial tyres in the country.

Apollo Tyres has the privilege of producing India’s first H speed rated tubeless passenger car radial tyres in 2004. It acquired the Dutch firm Vredestein in 2009. Moving ahead, it acquired a German tyre distribution company, Reifencom in 2015. In 2021, its testing facility got the coveted NABL accreditation making it the only tyre manufacturer in India to hold such a certificate.

Apollo Tyres has strategic tie-ups with numerous automobile manufacturers including Audi, Mercedes-Benz, Volvo, Volkswagen, Hyundai, Ford, Toyota, Maruti Suzuki, Tata Motors, Mahindra & Mahindra (M&M), Ashok Leyland and MAN to name a few.

Recently, the Indian tyremaker had launched the Apollo Abhimanyu range of tyres for CVs. It’s a cross-ply rib tyre for steer axles. The optimised tread pattern ensures there is a uniform distribution of weight across the rubber along with enabling more miles per litre.

Besides, it also launched the Apollo Apterra Cross range of tyres for compact SUVs. The tyres come with a twin steel belt having JCP protection for high puncture resistance.

Corporate Social Responsibility (CSR)

Since its inception, Apollo Tyres has been a forerunner in CSR initiatives. Its CSR functions are majorly divided into two areas: Environment and Social (Health and Community Development). Some of the famous initiatives taken by Apollo include Healthcare Program for Trucking Community, Solid Waste Management and Sanitation, Livelihood for Underprivileged Women and Bio-diversity Conservation.

Achievements

During its existence spanning nearly five decades, the homegrown tyre giant as a responsible organization has won many accolades in different streams comprising of green technology, social causes and other philanthropic activities. Following are some of the achievements of Apollo Tyres.

• ICSI CSR Excellence Award 2019 under the 'Best Corporate in Large' categor
• ASSOCHAM Women Achievers Award 2019 for the 'Best Organisation Supporting Women 360 degree'
• GCSRA Award 2019 as the most 'Sustainable and Impactful CSR Project'
• CSR Health Impact Award in 2018
• NIPM CSR Award in 2018
• CSR Excellence Award 2018 for its livelihood program in Gujarat
• CSR Times Award 2018 for exceptional healthcare program for the truck driver community
• Antyodaya Vadodara CSR Award 2018 livelihood generation program for underprivileged women
• FICCI CSR Recognition 2017 for the exemplary work done by Apollo Tyres Foundation under the women empowerment category
• 2016 Global Green Future Leadership Awards for the ‘Best Waste Management’ company
• Asian CSR Leadership Award 2013 under the ‘Health Care’ category for HIV-AIDS Awareness and Prevention Programs
• Recognition for Workplace Program 2009
• 2007 FICCI–SEDF Social Responsibility Award for its work in the area of HIV-AIDS Awareness and Prevention

Associations and Sponsorships

In the year 2013, Apollo Tyres Limited went on to become the second Indian firm to sponsor the prominent English football club, Manchester United. According to the deal Apollo was responsible for setting up football-based play zones, using recycled rubber, in the local populace in India and United Kingdom (UK). Started as a three-year deal, the association has only strengthened over the years and will complete a decade of togetherness in 2023. Apollo Tyres is currently the global sponsor for Manchester United.

Popular Tyres from Apollo

Apollo Tyres carries a vast tyre catering portfolio and have diversified itself in many different segments, which include two-wheeler tyres, car and SUV tyres, truck/trailer and bus tyres, and others. Known for producing tyres that appeal to one and all at affordable prices, Apollo and its products have now become a household name in the country. Some of the popular tyres belonging to different categories are listed below.

Car Tyres: Apollo Amazer XL, Apollo Amazer 3G, Apollo Amazer 4G Life, Apollo Aspire 3G, Apollo Alnac 4G, Apollo Apterra, Apollo Amazer 3G Maxx, Apollo Quantum Plus, Apollo Altrust and others.

Bike Tyres: Apollo Actizip, Apollo Actigrip R1, Apollo Alpha H1, Apollo Actisteer F1, Apollo Actigrip S3, Apollo Actigrip F8, etc.

Scooter Tyres: Apollo Actigrip S4, Apollo Actizip S2, Apollo Actizip S1 and many more.

Truck Tyres: Apollo Enducity UA, Apollo Duramile, Apollo Endu Race RT, Apollo Endu Mile LHD, Apollo Race MD, Apollo Endu Trax MD, etc.

Manufacturing plants across India and Globe

There are in all five state-of-the-art production plants in the country that manufacture the Apollo tyre range. And these include production units in Andhra Pradesh, Tamil Nadu, Gujarat and two units in Kerala. Moreover, the global manufacturing facilities are based in Hungary and the Netherlands.

Besides, the Sales and Marketing offices are spread across South Africa, USA, Malaysia, Thailand, UAE, UK, Austria, Belgium, France, Germany, Hungary, Poland, Spain, Sweden, Switzerland, etc.

Apollo Tyres has corporate offices in Singapore and UK, and Global R&D Centre in Tamil Nadu, Germany, and the Netherlands.

Apollo Tyres Sales Network India

Apollo Tyres has a widespread sales network of more than 5,000 dealerships in the country. Among these 2,500+ are exclusive retail shops of the brand.