Metro Tyres

Origin and Expansion

Metro Tyres is one of the leading tyre manufacturers in India known for providing high-quality tyres for various vehicle segments. Established in 1968, the brand ‘METRO’ is an abbreviated form of the company’s five core values ‘Manufacturing top quality products, ‘Ensuring total customer satisfaction, Teamwork and trust in our associates, Respect for each other and Outperform competition. 

The tyremaker mainly produces tyres for three-wheelers, bicycles, motorcycles and scooters. The company currently commands a 60 per cent share in the rickshaw tyre market and 24 per cent in the bicycle tyre market of India. 

Headquartered in Noida city of Uttar Pradesh, the company, since its inception, has steadily progressed and turned into one of the leading makers of tyres and tubes in the global market. Metro Tyres provide world-class tyres in many categories. The company offer an amazing range of top quality, long-lasting tyres and tubes which are tailored to suit best a wide panorama of vehicles, road conditions and driving requirements. 

Metro Tyres, at present, operates in nearly 53 countries and produces about 30 million tyres and tubes yearly. The company supplies its tyres to major OEMs, including Bajaj Auto, Honda Motorcycle & Scooter India and Piaggio vehicles. 

The firm has been trading in the overseas markets since its technical collaboration with the German automotive company ‘Çontinental AG’. The company supplies its products to the markets of the USA and European Union that bears the Continental brand name. Currently, Metro Tyres has a massive conglomerate worth US$140 million. It includes companies like Metro Tyre Limited, Metro International and Metro Ortem Limited. 

Metro Continental also offers a wide range of products for motorcycles that are of the best quality. The company is also the exclusive supplier to its partner Continental AG for automobile tubes from India. Apart from this, Mexico-based the brand has also collaborated with Mercurio for outsourcing.

In 2016, the company announced to expand its business into the two-wheeler radial motorcycle tyre segment of the country with an investment of INR 300 crore. The brand presently has around a five per cent market share in the two-wheeler tyre segment and aims to double in the coming years. 

In the same year, the brand announced to double the production and three-wheeler and motorcycle tyres to 6 lakh per month. The company has a strong workforce of over 4,000 people and regularly impart training to marketing and technical staff to update and improve their skills.

 In terms of technology, the collaboration with the German tyre manufacturing giant Continent AG has greatly helped the company solidify its position in the Indian market. The tyremaker in 1977, introduced its chain plant with an annual capacity of 7.5 million bicycle chains, sold under different brands, namely Metro, VELO and ORTEM. The company has introduced anti-rust chains that can pass the salt spray test for more than 400 hours. 

With continuous growth in the automobile industry, Metro Tyres aims to become one of the leading players in the huge tyre segment of the country with solid global footprints. 

Facilities

The company is currently in the process of setting up a dedicated research and development unit at the production plant on the Jaipur-Delhi highway. The setup is being built at an investment of INR 10 crore. Besides carrying out innovations, the facility will address various requirements of the OEMs.

Achievements

• World Consulting & Research Corporation (WCRC) declared Metro as India's Most Promising Brand for 2014-15”
• Awarded consecutively for over 15 years for outstanding export performance by Export Promotion Council (Capexil), sponsored by the Ministry of Commerce & Industry
• ISO 14001:2004 certification in all its units meeting Indian as well as international standards such as ISI, ASTM, JATMA.

Motorcycle and Scooter Tyre 

Metro Tyres is counted among the best motorcycle and scooter tyre providers in India. The company offers a range of products, right from standard city commuters to performance motorcycles and scooters. 

Some of the notable products in its portfolio include Metro CONTI AQUA GRIP, Metro CONTI METRO POLIS, Metro CONTI MOTO, Metro CONTI RAPID PLUS, Metro CONTI REVOLUTION, Metro CONTI RIB, Metro CONTI SCUBA TL, Metro FIGHTER and Metro Thunder, among others. 

Manufacturing facilities in India and abroad

Metro Group has seven state-of-the-art manufacturing plants. Out of these, four are located in Ludhiana, Punjab, two in Noida, NCR and one in Gurgaon, Haryana. All the plants are ISO 9001:2008 certified, equipped with cutting edge production facilities, and fully geared for manufacturing large volumes of high-quality products. 

The current combined installed capacity stands at 30 million tyres and 30 million tubes per annum. The company has an international presence in over 53 countries. It exports under the name of Metro International through 53 consignees. 

Metro Sales Network

The company has a strong presence in the Indian tyre and tubes market. With an extensive countrywide sales network, including 51 branches and 10,000 dealers, the products are reached out at every corner of the country.