BKT Tires Announces Collaboration With 6 IPL Franchises
Published On 01-Sep-2020
It will sponsor six teams — Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals.
Off-highway tyre maker, Balkrishna Industries Ltd. (BKT) has announced that it will be sponsoring six IPL teams for the upcoming T20 tournament.
The company said it will sponsor six teams — Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals.
“Cricket is a very popular sport in India. Everyone loves the game, and we at BKT are unstoppable when it is about sport. We are pleased and excited to be a part of an event that is much followed in our home country. We believe in sharing values such as resolution, fairplay, persistence, and self-confidence as well as the awareness of one’s limits,” Mr Rajiv Poddar, Joint Managing Director of BKT, said.
“We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event of India,” he further added.
BKT has already been promoting different leagues across the world. It promotes KFC Big Bash League (BBL) based on an agreement with Cricket Australia. It is also the title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 in France and has also become the Official Global Partner of LaLiga.
The company also supports Indian sports and has partnered with Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, U.P Yoddha, Dabang Delhi, and Haryana Steelers in the 2019 season of the Pro Kabaddi League.