Bridgestone Partners With Milestone For RIDE 4 Video Game

Published On 19-May-2020 02:12:18By Anand Priyadarshi

The game includes a vast array of Bridgestone motorcycle tyres, which can be mounted on over 250 bike models from 22 different manufacturers

  • RIDE 4 will launch worldwide on October 8, 2020

  • Bridgestone aims to solidify its position as a market leader for motorbike tyres

  • Riders around the world will have the opportunity to experience the performance and durability of Bridgestone tyres in the virtual world

Bridgestone Partners With Milestone For RIDE 4 Video Game

Bridgestone has partnered with Italian Game developer Milestone on the latest instalment of the popular RIDE videogame series, RIDE 4. RIDE 4 will launch worldwide on October 8th 2020 on Playstation 4, XBOX One and PC.

Through this partnership, Bridgestone aims to solidify its position as a market leader for motorcycle tyres, as well as showcase its products and legacy in the competitive racing world -innovatively and engagingly for motorbike and videogame lovers worldwide, said the tyre maker in a release.

In RIDE 4, riders from every corner of the globe will have the chance to experience a smooth and fast ride with Bridgestone tyres on 34 accurately reproduced virtual tracks, just like they would do in reality. The game includes a vast array of Bridgestone motorcycle tyres, which can be mounted on over 250 bike models from 22 different manufacturers. Bridgestone brand will also be featured digitally within the game, with sponsored suits and gear, billboards on racing tracks as well as dedicated game modes.

Endurance World, a brand-new game mode dedicated to distance motorcycle races, will be one of the key features in RIDE 4. In this mode, riders can test their driving ability and focus, and asses the exceptional performance and durability of their Bridgestone tyres.

“As a global mobility leader with a large portfolio of premium products and solutions including premium motorcycle tyres, we saw fit to make our debut in the virtual world by partnering with Milestone, a proven leader in two-wheel simulation games” – commented Nico Thuy, Head of Motorcycle Business at Bridgestone EMIA. “We are always looking for fresh ways to engage our customers and interact with the riding community, while also showcasing the quality of our products. Being present in RIDE 4 represents a one of a kind opportunity to do just that”.

Luisa Bixio, CEO at Milestone, stated: “We are delighted to be partnering with Bridgestone on RIDE 4. Working alongside a market leader, with a proven track record in endurance and premium products, is key to replicating the real-world experience we have achieved with RIDE 4.”

You Might Also Be Interested In

Latest Tyres

  • Car
  • Bike
  • Truck
  • ZVTV A4
    ZVTV A4
    165/80 R14 85T
    Rs3,250
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • icon5 Years
    CZAR A/T
    CZAR A/T
    255/65 R18 111H
    Rs11,390
    • iconCar Tyre
    • iconTube
    • iconDry Grip
    • iconWet Grip
    View December Offers
  • Apterra Cross
    Apterra Cross
    205/65 R16
    Rs6,100
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • AT 20 Grand Trek
    AT 20 Grand Trek
    265/65 R17 110S
    Rs14,699
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • FR500
    FR500
    185/65 R14 86H
    Rs3,491
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • UM 551
    UM 551
    165/80 R14 85T
    Rs3,505
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • Smart UX Royal
    Smart UX Royal
    215/60 R17
    Rs8,055
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • CINTURATO P1
    CINTURATO P1
    245/40 R17 91W
    Rs14,577
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • Centauro NS
    Centauro NS
    190/55 R17
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • Smart Blaze RYDR BR43
    Smart Blaze RYDR BR43
    140/70-17
    Rs4,200
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • Conta 725
    Conta 725
    90/90 R12
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • icon5 Years
    Gripp XL
    Gripp XL
    90/90 R19
    Rs1,750
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • icon5 Years
    M6303
    M6303
    90/90 R12 54J
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • BT SPORTMAXX
    BT SPORTMAXX
    140/70 R17
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • Feelfree
    Feelfree
    120/70 R15 56H M/C
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • Conti Aqua Gripp
    Conti Aqua Gripp
    3.00-18 6PR
    Rs1,560
    • iconBike Tyre
    • iconTube
    • iconDry Grip
    • iconWet Grip
    View December Offers

Best Tyres

  • Car
  • Bike
  • Truck
  • SecuraDrive
    SecuraDrive
    205/60 R16
    Rs6,475
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • ZLX
    ZLX
    155/80 R13 79T
    Rs2,850
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View December Offers
  • Milaze
    Milaze
    185 R14
    Rs3,552
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • Vectra
    Vectra
    155/70 R14 77T
    Rs2,649
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View December Offers
  • Fuel Smarrt
    Fuel Smarrt
    165/80 R14 85T
    Rs3,505
    • iconCar Tyre
    • iconTubeless
    • iconFuel efficient
    • iconDry Grip
    View December Offers
  • Taximax
    Taximax
    185/70 R14 88T
    Rs3,940
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • icon5 Years
    ZVTV
    ZVTV
    185/65 R15 88S
    Rs4,750
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View December Offers
  • Alnac
    Alnac
    195/70 R14 91H
    Price Coming Soon
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View December Offers
  • WINMILE D
    WINMILE D
    11.00 R20
    Rs15,000
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • FM Super
    FM Super
    10.00-20/16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • MUSCLEROK
    MUSCLEROK
    10.00-20
    Price Coming Soon
    • iconTruck Tyre
    • iconTube
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • HCL Super
    HCL Super
    12.00-20/18
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • Lug Plus
    Lug Plus
    10.00-20/16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • Mile XL Rib Pro
    Mile XL Rib Pro
    8.25-20/16P
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • Lug XL Pro
    Lug XL Pro
    8.25-20/16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
  • THE LUG-PLUS
    THE LUG-PLUS
    10.00-20
    Price Coming Soon
    • iconTruck Tyre
    • iconTube
    • iconFuel Efficient
    • iconWet Grip
    View December Offers
×
Which is your city ?